Esportudo — The New Sports Culture

Providing Latino sports fans the most complete coverage of their favorite sports, teams, leagues and players on personalized applications.

The Problem

For most Latino sports fans, there is no convenient way to access all digital sports content across multiple devices and channels. Because of this, fans are consistently missing out on sports content that they want to consume.

What The Company Does

Esportudo has created the first sports focused curator for the Latino demographic, which boasts similar features to the popular Bleacher Report app. With Esportudo, every article, tweet, Instagram post, YouTube video and podcast around the web are displayed to users based on their favorite teams, sports, leagues and sports topics in real time. Currently, they are the only sports focused company that allows users to personalize, discover and consume content from over 3000 sources. Their goal is to be trusted as the brand that keeps fans in the know with up to date, personalized push notifications, something completely new for this market.

The Market

According to a recent poll, there are over 300 million Latinos that consider themselves sports fans, yielding a decent sized market. Currently, no big media players have a personalized curation model like they do. Esportudo is the first mover in the Latin American sports media market that curates the best aggregated and original content in one platform.

Business Model

As a digital media company, Esportudo ultimately allows brands to communicate, market and sell to their highly engaged user base. These partnerships can come in different forms and streams of revenue. A few of their revenue lines are direct ads, ad networks, streaming, sports betting, licensed content, eCommerce commissions, ticket sales commissions, selling our own merchandise, branded content and paid subscriptions. As they continue to build their user base, the direct sales team will be responsible for contacting and closing business. According to the team, a typical sales process takes about 3 to 4 weeks from first call to close.

Traction

Today, Esportudo content reaches over 20 million fans throughout all of our channels every month. The team has accumulated over 1.3 million followers who view their content over 30 million times per month. They are quickly becoming the young Latino generation’s go-to source for sports content.

Founding Team Background

Esportudo is led by co-founders Marcos Araujo and Gabriella Silva. Araujo serves as the team’s CEO, helped HubSpot grow their LatAm team and became one of the best performing verticals in the company. As a recipient of Boston’s “Latino 30 under 30” and “25 Most Influential Millennials of Color”, he’s paving the way for first generation entrepreneurs throughout the United States. Silva is the team’s CPO and spent time in working in the B2B space within the Staples corporation before launching Esportudo. Rounding out the team is Social Media Director, Raphael Araujo. Raphael has been with Esportudo from the start and has grown its social media following from 0 to over a million followers and reaching over 30 million people per month.

What They Need Help With

The team is currently in growth mode and is looking for intros to customer and investors. Connect with the Esportudo Team.

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