GeoProtein — Functional foods that Intersect Wellness and Convenience
GeoProtein is raising the standard of convenient nutrition with their superfood bar offerings.
Problem
The features and benefits of modern functional food companies sacrifice nutrition, innovation and sustainability for stagnation and a shrinking market share. The entirety of the food technology industry has been obsessed with gimmicks and distractions for too long. All sources and indicators will say that the functional foods and beverages category is being driven by convenience. Along with that, whole foods and longevity are becoming priorities for the increasingly-educated populace.
What the Company Does
With the help of practicing neurosurgeon and GeoProtein Chief Product Officer, Dr. Matthew Frank Philips, GeoProtein is able to affect specific organs and physiological processes with its new Protein Superfood offering. This is a vast divergence from modern functional foods in that our ingredients are not being sacrificed nor diluted to simply follow “trends”. Their ingredients have a purpose that goes beyond a simple packaging change (RX BAR), or even appetite appeal (One Bar). What consumers buy today is proactive nutrition, or “food as medicine”. Information on wellness is being disseminated at rates never before seen, while the general consumer is only becoming more inclined to be skeptical in the marketplace. GeoProtein tapers ingredients to function, and synthesizes information to democratize nutrition, while pushing the boundaries of how healthy the masses can become, regardless of socioeconomic status.
The Market
The markets for snack bars, functional foods and wellness are all massive and growing rapidly. However, there remains to be many multinational food corporations that are lagging smaller innovators on the ground levels of the new consumer food market. This leads to ‘Silicon Valley-sized’ acquisitions of competing brands like RX BAR and Quest Nutrition to the tune of billions of dollars.
Business Model
GeoProtein takes pride in its omni-channel growth strategy. Much akin to companies like Amazon, Apple and Peloton, GeoProtein has a core product focus (functional snack bars) that entails selling online direct-to-consumer. This core product focus is a means of supporting present and future sales channels such as bulk orders from colleges, a subscription model for GeoProtein products and joint venture partners, physical retailers, farmer’s markets, personalized nutrition plans and otherwise.
Traction
GeoProtein has been published on sites such as Yahoo Finance, BioSpace, Market Insider, StartHub and more. GeoProtein won second prize at DECA nationals, only losing to a cybernetic enhancements for amputees. Besides that, GeoProtein has a strong presence among the eSports community, and is executing partnerships with the likes of the Boston Celtics and Golden State Warriors-owned eSports teams. GeoProtein is partnering with FrUve as well, a Wal-Mart functional RTD beverage that can be found in tens of thousands of super centers and grocers across the United States. In their 2018 market concept phase, the team sold thousands of bars to consumers and fitness boxes, while registering an average spend of $55.73 per consumer on their eCommerce store.
Founding Team Background
Corey Nobile is the Founder of GeoProtein and currently serves as its Chief Executive Officer and Chairman of the Board. Nobile is responsible for creating and implementing the company’s vision and mission. He guides the direction of the brand through innovation and collaboration. Nobile is an owner of Yeezy Marketplace (YZM), the largest decentralized luxury sneaker platform in the world. Nobile and Oliveri grew the YZM community page to surpass 100,000 active members in 2019. Corey has run various businesses prior to GeoProtein, including an apparel company in which he sold the IP to Under Armour. Nick Oliveri is the co-founder and Chief Operating Officer of GeoProtein. Nick ensures that the company has the necessary operational controls to effectively grow and maintain financial stability, while remaining efficient. Oliveri is a Kairos Fellow, has developed and published five mobile games across IOS and Google Play app stores, and co-owns Yeezy Marketplace alongside Nobile.
What They Need Help With
As a startup with global aspirations, the team is always looking for new prospects as advisers to guide their efforts toward success. Along with that, GeoProtein is developing wellness programs and products for forward-thinking office spaces looking to become contributors to the climate/ wellness revolution taking place in the new generation of young professionals. If interested, you can connect with the GeoProtein team here.
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