Inlightened — Breaking the Bottleneck in Healthcare Innovation

Inlightened bridges the knowledge gap between the boldest innovators and the brightest clinical minds

Stephen Braunewell
Storied
3 min readOct 12, 2021

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The Problem

Innovation in healthcare is needed now more than ever but unfortunately, healthcare innovations are slow to market and fail at an alarming rate, with some estimates putting it as high as 96 percent. That is simply unsustainable, especially as we face unprecedented healthcare challenges. A broad range of deeply specialized expertise is critical to the speed and success of truly impactful healthcare innovation, but a gap exists between the companies and individuals trying to make change and those at the forefront of healthcare. The healthcare industry presents unique challenges and accessing the right partners and expertise can be costly and time-consuming for companies which creates a massive bottleneck in the pipeline of healthcare innovation.

What The Company Does

Inlightened enables companies on the frontier of healthcare innovation to seamlessly access the vetted expertise needed to move fast without breaking things. The curated marketplace delivers transparent, efficient and cost-effective access to quality healthcare professionals for collaboration, consulting, and advisory. The Inlightened platform provides stellar connections, seamless project management, payment and scheduling. They are changing the way that knowledge and insights are shared in the healthcare industry to advance innovation and facilitate responsible disruption.

Market

This market of healthcare knowledge is estimated to be around $23B. Their competitors are market research firms and expert networks. Inlightened is healthcare specific and we have a stringent vetting process that ensures quality and engagement. Their software platform also provides transparency into rates and gives companies quick access to the talent they need. They have robust proprietary profiles on each of their HCP’s that they pair with advanced search functionality to ensure optimal matches.

Business Model

They currently have two models for payment: self service subscription and project based. For subsciptions companies pay a subscription fee for access to the network and use of our project management and payment functionality. They also take 15% of what the expert receives. For projects, they help companies find the best people and schedule them. Their fees vary based on type of expertise and engagement.

Traction

Inlightened has completed over 100 engagements since launch. They also have partnerships with Savvy Coop and ScaleHealth, among others.

Founding Team Background

Shelli Pavone is a co-founder and serves as the CEO of Inlightened. Shelli has 20 years of experience in the healthcare industry with the last 7 years focused on building commercial teams and infrastructure for health tech startups. Shelli previously worked at Lumere, Avant-garde Health and Boston Scientific. Michelle Higginson MBA is a co-founder and serves as Inlightened’s CMO. Michelle is an accomplished marketing professional, with more than a decade of diverse experience that spans tech and healthcare sectors. Michelle was previously at Boston Children’s Hospital, LogMeIn and Bostinno.

The Ask

The team is are currently in growth mode and would love introductions to potential investors as well as potential customers. Connect With The Inlightened Team.

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Stephen Braunewell
Storied

Life Science professional that is passionate about healthcare, biotech, and New England startup ecosystem.