Muse Interactive — The Smart Mirror For Your Skin

The ultimate smart home device that brings cosmetic professionals seamlessly to your home

Bram Berkowitz
Jan 19 · 3 min read
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The Problem

When it comes to research and learning about your skin and hair, most of the data provided is not very comprehensive, and really just images of white or lighter skin tones. Additionally, while the mirror is also one of the most used objects in every home, it has not been reinvented or innovated much since its infant stages. The problem the Muse Mirror is solving is the convenience and complexity of identifying advanced skin disorders and abnormalities.

What The Company Does

The company has created the Muse Mirror, a 24-inch tall smart mirror with interactive video technology. The company is working and researching with dermatologists in order to build a platform that will give users the best professional advice for their skin, essentially bringing a skin specialist to your home at a moment’s notice. The Muse Mirror will also come with its own app store, which is home to exclusive video tutorials and routines that will provide high-quality advice in beauty, makeup, hair, and fashion. The company also provides a new way for customers to shop, and a new way for brands to reach consumers by allowing customers to see how their products look on them through interactive videos. The mirror will collect data of people of all skin tones. The more data the Muse Mirror collects from users at home, the more it will be able to learn about the user and assist doctors to identify progressive skin diseases.

The Market

The smart home global market is valued at an estimated $87 billion, while the cosmetic global market is valued at $569 billion. One of the Muse Mirror’s competitors is Mirror, which focuses on delivering fitness content to users. The Muse Mirror will have exclusive content from dermatologists, skin experts, makeup and hair stylists that you won’t find on any other platform, giving routines that will improve lives and save time in an engaging and enjoyable way.

Business Model

Muse Mirror users will be able to subscribe to monthly exclusive interactive cosmetic classes that will help improve their skincare and haircare with makeup, skin, and hair routines. These subscribers will also be presented with products being used in the classes, which will give ad and affiliate revenue to the Muse Mirror.

Traction

Muse Interactive has created a few dozen interactive routine videos testing its effect on people using it frequently through the week. This has allowed the company to gain data on what routines help skin discoloration, and hair growth for example, for all types of skins and hair types.

Founding Team Background

Muse Interactive Founder Toye Onikoyi has a degree in electrical engineering and has been an engineer at Rite-Solutions creating simulation environment software for more than years. Onikoyi developed a product while at the University of Rhode Island that monitors Parkinson’s Disease patients, and now he wants to help monitor people’s skin.

What The Company Needs Help With

With the creation of the Muse Mirror, Muse Interactive is looking to connect with advisers, investors, and makeup artists who are interested in creating content. .

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Covering early-stage ventures in New England before they’re…

Bram Berkowitz

Written by

Full-time journalist and Content Strategy Lead at GoingVC writing about business, the economy, startup culture movies, sports and much more.

The Buzz

The Buzz

Covering early-stage ventures in New England before they’re funded.

Bram Berkowitz

Written by

Full-time journalist and Content Strategy Lead at GoingVC writing about business, the economy, startup culture movies, sports and much more.

The Buzz

The Buzz

Covering early-stage ventures in New England before they’re funded.

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