OneScreen.AI — Real-Time Performance Ad Marketplace

Connecting marketers with ideal customers through a real-time, highly targeted, performance marketing ad marketplace.

Jeff Piltch
Storied

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The Problem

Small business owners need additional revenue streams and low-cost customer acquisition channels in order to survive in the post-COVID-19 reality. Tens of millions of screens inside businesses could be used to connect advertisers with ideal customers, but they’re disconnected and the “out-of-home advertising” (OHH) industry lacks the technology to be useful to performance marketers. According to OneScreen, that lack of basic technology is why more than 50% of OOH screens go unsold every month and why marketers spend $167B per year online and less than $10B per year OOH. Meanwhile, performance marketers need new channels of growth as over-optimized internet advertising channels have led to a 50% increase in CAC over the past 5 years.

What The Company Does

OneScreen mails it’s small, free IoT device to any brick-and-mortar business that requests one. The business simply plug the device into the HDMI port of any digital display, such as a TV screen, and they’re instantly connected to OneScreen’s content platform. The device sends back real-time information…

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Jeff Piltch
Storied

Passionate about the game of golf and Boston’s startup ecosystem. You’ll see me writing about those things, real estate and some other stuff.