Slate Chocolate Milk — Chocolate Milk For The Modern Consumer

Chocolate Milk that has less sugar and tastes great

The Problem

Chocolate milk tastes amazing, but has always had a bit of a reputation problem because it is high in sugar and branded to kids. By reducing the sugar content, repositioning it as a functional beverage that is high in protein for millennials, and putting it in a slim 11 ounce can, people may start to think about the drink differently.

What The Company Does

Slate Milk uses an ultrafiltration process to reduce the sugar content by 75 percent versus other chocolate milks, while increasing the protein content 50 percent. The retort process allows the company to put its product in a sleek looking slim can, and also makes the milk shelf stable. This makes Slate’s supply chain significantly more cost effective, and allows the company to sell via e-commerce and Amazon.

The Market

The functional beverage market is $27 billion and growing. While Slate is marketed as a chocolate milk, the company competes mostly with pea-based drinks, traditional protein drinks like Core Power and Iconic, and then your traditional chocolate milks like TruMoo and Nesquik. Out of all of these options, Slate has equal to…