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How A ‘Ghetto’ Product Can Still Have Huge Success
3 lessons we learn from Groupon, Zappos, and Craigslist
Every startup has the dream of being the next household name. We all hope that one day we can attain the success of Instagram, Facebook, Groupon, and Craigslist. We try to learn as many lessons as possible from the successes of these startups.
It’s difficult to learn lessons from startups that have already grown into large organizations though. Trying to take early-stage startup lessons from what Instagram is today is incredibly difficult.
Once a startup is massive you can’t really imitate them unless you’ve already grown to a large scale startup yourself. What we can do though, is look at how those startups began. In the early stages, what decisions did they make that guided them to their present-day success?
There are three startups that I believe provide great examples for the fledgling startup. Groupon, Zappos, and Craigslist. What did these 3 startups all do similar that led to their great successes?
Groupon
The idea of Groupon was ingenious. But it wasn’t just the idea that made Groupon successful, it was the unique way they executed.
