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Interview with Jayson DeMers, Founder & CEO at AudienceBloom

Photo credit: Jayson DeMers
The founder series explores the minds of business owners and their journey to make a difference in their industry. We interview these business founders to understand the life lessons that mold them into who they are today. We also learn more about their company, their products or services, how they are different from their competitors, and the problems that they are trying to solve for their customers. The information that these business owners provide to us helps inform other entrepreneurs who are looking to make an impact in the business world. We all can take these lessons and apply them to our entrepreneurial journey. We want to thank every business owner who volunteered their time to participate in these interviews and share their knowledge with the community.

Great to meet you. Thank you for doing the interview. We want to know more about your journey, early struggles, success, and some wisdom that we can pass on to others who are interested in walking your footsteps toward becoming an entrepreneur. We know that being an entrepreneur is not all glory and fame, but there are hard times too. We believe that others who are interested in being a business owner can gain insight from other business founders like yourself. Again, we want to thank you for taking time out of your busy schedule. Let’s get this interview started!

Let us start with some basic questions to learn more about who you are as a person.

Can you tell everyone your name, please?

Jayson DeMers

Tell me about your education?

I graduated from the University of Washington with a Bachelor’s degree in Business Administration.

Can you give an example of an early lesson in life that helped shaped who you are today?

I grew up loving and playing video games, and I always had a particular fondness for the strategy genre — particularly real-time strategy games. I played thousands of hours of real-time strategy games like Command & Conquer, Total Annihilation, and Supreme Commander, all of which taught me valuable lessons about resource management, multi-tasking, micro-management, task delegation, and task automation — all concepts which I put into practice every day as a business owner and entrepreneur.

Gaming also taught me essential leadership skills. I founded and led a competitive Counter-Strike clan known as Rebels of Counter-Strike (RoCS) which required recruiting, training, and organizing a team of competitive players. I similarly became a clan/group leader of hundreds of players in other competitive games such as Tribal Wars and Asheron’s Call.

I learned how to communicate with other people over the Internet effectively, how to resolve disputes and conflicts, and how to organize and inspire people looking up to me as a leader. All of these skills helped shape who I am today and formed a solid foundation of leadership on which I’ve built multiple companies and manage dozens of employees, including AudienceBloom.

We all have entrepreneurs whom we look up to in our industry. These business leaders help influence, shape, and drive our ambition to succeed. These entrepreneurs could be someone that we have worked with on a project or could be someone that we look up too from a distance. For example, Bill Gates is a big inspiration to me not only because of his work in Microsoft but his outstanding contributions to society.

Who would you consider to be a significant influence on you professionally and can you explain why?

Honestly, there isn’t a single person who I mainly feel inspired by — I’ve always been more of a lone-wolf type of guy, preferring to find motivation from within rather than from outside sources. As a young teen, I taught myself HTML coding and learned to build websites. Around the same age, I taught myself how to play guitar.

I certainly admire certain entrepreneurs and their accomplishments, but I don’t know that I “look up to” any entrepreneurs.

Thank you for providing a background on who you are as a person. I always find it fascinating to learn who a person is and their early life lessons. Let us move forward with the interview and discuss what you are doing now and how you are making a difference in your industry.

What is the name of your company?


Where is your company located?

We’re based in Seattle, WA.

What services or products does your organization provide?

We specialize in content marketing and SEO for companies of all sizes. Our specialty is link building services. Many of our clients are other marketing agencies who come to us for help with white-label link building services.

What problem is your business trying to solve?

We help our clients get links, mentions, and visibility in online media publications. This helps with organic search visibility (which leads to more traffic), branding, and conversion rates.

How is your business unique against your competitors?

It comes down to a few main components:

Quality: We’re able to work with major media publications because the quality of our content is top-notch.

Control: We allow our clients to choose publications on which their content will appear, and then approve that content before we pitch it to the publications. This gives our clients unprecedented control over their content and their placements, which leaves no room for disappointment; our clients get exactly what they want.

Transparency: We communicate everything to our clients, share real-time progress reports, and proactively report to our clients with weekly status updates.

VIP treatment: We’re a small agency, so our clients aren’t just another number. Every client is known, understood, accommodated, and loved.

Risk-free: We guarantee our services or your money back. If we fail to acquire any of our agreed-upon deliverables, you may opt to swap for another service or publisher of equal value or get a refund. We don’t charge for hours spent trying to get links; we charge only for what we deliver.

Contract-free: Other content marketing companies require 10-month (minimum) contracts. We don’t, meaning you are free to come and go as you please.

How did the idea for your business come to fruition?

Back around 2006–2009, while in college at the University of Washington, I was trying to earn some extra money on the side. I started creating micro-sites that were keyword-focused to drive ad revenue using Google Adsense. As I learned how to get my websites ranking highly in Google to drive free traffic, I learned all about SEO and the importance of links in the ranking algorithm.
I started developing a process for how to acquire great links to boost organic search rankings, and then realized that I could make more money selling link building services to clients. I went out and started searching for clients, and found that link building was a major need that I could help fulfill for many clients.

Where can people go on the web to learn more about your business

Final question. We want to thank you for the interview. We have one last question to ask you about imparting some wisdom to future entrepreneurs.

What three tips would you give to other entrepreneurs who are starting on their journey?

Be persistent. Entrepreneurship is not an easy road, and you’ll be met with many obstacles. You need to have perseverance and a true passion for your project if you want it to succeed. I’ve written a free eBook called The Modern Entrepreneur: How to Build a Successful Startup which is meant for new entrepreneurs looking for a good starting point. Check it out!