Pop Quiz, Monday with Aimée Eichelberger, Founder and CEO of Superior Public Relations

Photo credit: Aimée Eichelberger
The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?

Aimée Eichelberger

What is your job role?

I am the founder and CEO of Superior Public Relations, and my role encompasses everything that helps companies develop, shape, protect and tell their stories — the soup to nuts of strategic public relations.

Tell us about your company?

Superior Public Relations provides strategic communications for growing businesses — particularly technology startups looking to drive increased awareness in the market.

What do you love most about your job?

I love that no two days are the same — as a PR partner to high-growth companies, it is a fast-paced job that requires me to dive into technologies and topics that can span from epidemic data analytics to Midwest venture development and smart home devices. I learn something new every day.

What motivates you to get up every day and go to work?

As the founder of Superior PR, I feel a great responsibility for producing quality work and delivering superior service for the companies I support. As a result, I am motivated by the reputation of my company and the companies I represent, as well as by my commitment to doing excellent work. Beyond the work, I am motivated by my husband and three children — I want to empower my daughters and son to think outside the box when it comes to their careers and to know that it is possible to build something from scratch if you’re willing to put in the time and hard work to make it happen.

How do your co-workers inspire you?

As a growing team, I am inspired by every person I work with throughout the day, including the innovators I am supporting — their passion and dedication to growing their businesses is motivating, because, in many ways, we are forging the same path.

How do you have fun at work (team building, pranks, etc..)?

I aim to be an extension of a company’s marketing team and as a result, focus on building personal connections with my partners. Generally speaking, I don’t usually prank my clients, though. ☺

What are some of the challenges of your job?

As a solopreneur for the first several years in business, it can be overwhelming to maintain a high level of service while also finding balance at home. I try to remain focused on the big picture of building a brand, and a business that I truly believe in, even if it means I’m “always on.” While I have never truly taken a day off and don’t have an “out of office” message in my email bank, my everyday work life (while busy) is balanced. As Superior PR grows, it is now about finding team members who genuinely support our mission and can embrace its unique culture.

What are some lessons learned from a past project that you can share with us?

Trust yourself.

As an entrepreneur, especially one with a small team, you can get in the habit of second-guessing yourself and your decisions. I learned early on that I have to trust my instincts and trust myself. I’ve been in this business for nearly two decades, and I’ve worked with a lot of different companies at different stages, so I have the experience to make good decisions.

I had a client who was steadfast on trying to make a PR decision that I did not agree with, and more importantly, that I felt would be detrimental to their brand reputation. The client brought in board members and other executives to try to get me to change my mind; however, I felt so strongly about my recommendation that we took the time to discuss it further and I was able to justify the decision for the team of people who felt otherwise. It turned out well for the company (who remains a client to this day) and made me realize that I need to believe in my expertise — that is what my clients are paying for. After five years in business, that mantra continues to serve me well.

What advice would you give to someone who is starting in your industry:

Two things have resonated with me:

My Dad (who is also an entrepreneur) taught me that “if your business isn’t growing, it’s dying,” which has always been a good reminder for me to say yes, take risks, and figure out how to tackle the next opportunity.

I also think you have to be willing to roll with the punches. This industry is rapidly changing — clients’ needs evolve, acquisitions happen, and their businesses change, so you have to be prepared to adapt.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web: