The Pop Quiz, Monday, is a fun little exam that we love to give to savvy business owners. The examination is not a surprise, after all, since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.
I want to introduce you to our guest today, who will be taking our Pop Quiz Monday.
1. Can you please tell everyone your name?
Carla Williams Johnson, but everyone calls me Carli.
2. Tell us about your business and what you do?
I am the founder of Carli Communications, and I help business owners and entrepreneurs increase their visibility through creative uses of the media. I offer sound advertising and marketing advice to persons who are interested in building a business in the ‘real world.’
3. Why did you want to become an entrepreneur?
Honestly, I was tired of seeing businessmen and women being ill-advised by greedy coaches and consultants looking to make a quick buck. These ‘so called’ gurus would use the client’s lack of knowledge against them to sell them a product or service that made no sense and gave absolutely no returns on investment. That’s when my business was born.
I feel like a superhero sometimes, to be honest. Like I’m saving the day (and the dollar) of people who are in danger of wasting their money. On the surface, I help clients with promoting their business, but what I do is assist my people with finding the best and quickest ways to truly connect with their ideal clients so that they can serve them and, of course, make some money in the process.
4. What are the challenging aspects of running a business?
For me, I would say time management. I have a clear understanding of what I need to do and how to go about doing it, but somehow I always feel like there aren’t enough hours in the day. Between my business, my client’s work, my family, and my children, I sometimes feel like I’m going crazy!!! I’d do many little things but always fall short of completing the bigger goals. What has helped me was the book Essentialism by Greg McKeown. The author walks you through his four-step framework on focusing only on what’s important to achieve success. That has helped me tremendously.
Another challenge is connecting with other business owners and entrepreneurs. It’s always great to have a person you can trust who will not only keep your thoughts and ideas confidential but who can give you real, honest advice. You may not always agree, but a spirited conversation about how to move your business forward is always welcomed. I have been blessed to have met a few diamonds on my journey that I will never let go of.
Lastly, I would say making self-care a priority. This is something I had to learn the hard way; my advice is to schedule self-care like your life depended on it…..because it does. There are times I get so focused and engrossed in what I’m doing that I forget to eat!!!! Being unkind to your body by not exercising or eating right and not giving the brain time to recharge can have terrible consequences.
Now I schedule some me time and keep that appointment as sacred as I do any client meeting.
5. What do you love most about your job?
I love the reaction of my clients when they’ve achieved something they didn’t think was possible for them. Sometimes it’s the look of clarity in their face and that ‘Ahh hah’ moment when they understand what they need to do for their business.
I’ve received so many emails, messages, phone calls with clients who literally squealed with excitement because I was able to get them published or because I help them reach their 7 figure or 8 figure goals in record time.
It really makes me feel good that I can help others build the profitable brand they’ve always envisioned because I know the people that I work with have the knowledge, expertise, passion, and desire in what they do and would like to share it with the world, but, they just need a little nudge on HOW to get it out there the right way to touch the lives of others……. that’s where I come in.
Honestly, I fulfill my dreams, helping others fulfill theirs. I love that I can truly support people who need it. My vision is to help as many business owners as possible promote themselves in the right way to the right people and to make their lives better.
6. How do you have fun at work (team building, pranks, etc..)?
This may not sound like fun to others, but I love to brainstorm creative ideas with my team. One of the things my business thrives on is creativity, and we are always bouncing crazy ideas off of each other or coming up with unique ways to capture the audience we want to target for our clients. We let our imaginations run free and can get a bit carried away, but we love it.
7. What would one piece of advice that you give to a new business owner?
We all make mistakes from time to time. We’re only human. We may get caught up with someone who wronged us or a business opportunity that just didn’t work in our favour. Sometimes life gets in the way, and your business suffers because of it.
I can tell you, I too have been caught playing ‘catch up’ a time or two, but don’t be too hard on yourself. Take it all in stride and understand that life happens, and it’s how you handle it that makes the difference.
· Allow yourself to make mistakes and learn from them.
· Allow yourself time to recuperate from a stressful situation
· Allow yourself to feel what you need to feel when you need to feel it
Then jump right back in and keep moving forward.
You’re not alone, and we are all dealing with our own slices of life, so lean on someone who can help pick you up and don’t beat yourself up if things don’t go according to plan, remember you are right where you need to be.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web: www.carlimedia.com
Originally published at https://www.inboxdude.com on December 12, 2019.