Pop Quiz, Monday with Matt Langan, Founder and CEO at L&R Communications
The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.
I want to introduce you to our guest today who will be taking our Pop Quiz Monday.
1. Can you please tell everyone your name?
My name is Matt Langan.
2. Tell us about your business and what you do?
My partner and I started a boutique PR and Content Marketing agency in 2008 that focuses on government technology, healthcare, financial services and industrial. Our heritage is in traditional PR — working in larger tech firms in DC and NYC in the 1990s and early 2000s — but we have been on the forefront of cutting-edge digital and creative marketing and communications services since we started.
While many firms claim to be content marketing experts, we were offering these services before the term “content marketing” ever came about. From branded news sites, to blogging, podcasts, social media, guest articles, white papers, and good old-fashioned publicity, we have cover a wide gamut of offerings. We continue to innovate, and always aim to be on the forefront of marketing communications.
3. Why did you want to become an entrepreneur?
That’s an easy question … I wanted both financial and personal freedom. In addition, I always thought that the marketplace was stacked with too many larger firms that were overcharging and underdelivering. This is still the case, and we have been able to effectively deliver on the promise of providing both a tremendous value and the results needed to help enhance both brand awareness and lead generation for clients.
On top of this, we have had plenty of fun along the way, developing deep relationships with our clients to the point where we have 10-year client engagements.
4. What are the challenging aspects of running a business?
Our biggest challenge was that we launched L&R Communications right before the economy crashed in 2009. We learned how to not only survive during this era, but also to thrive to the point where — three years after the crash — we were soaring to heights that we never expected. This growth trajectory continues today.
While this is viewed as a challenge, we embrace the reality that success in professional services comes from pushing the big rock up the hill everyday. It takes tenacity, perseverance, and creativity to successfully run a business. You may not feel the immediate success of your efforts, but it’s very rewarding to step back and clearly see just how far you have come.
5. What do you love most about your job?
Doing incredible work for incredible people (i.e., our clients).
6. How do you have fun at work (team building, pranks, etc..)?
The most fun we have is hosting our “friends and family” happy hours and events with clients, prospects, and partners in the DC region. When you get everyone together who has, or will, make an impact on your business in one room, having a good time and making connections, it’s very rewarding — and leads to great outcomes for us and our network.
7. What would one piece of advice that you give to a new business owner?
Don’t get sucked into the hype of being an entrepreneur. From the outside looking in, it can seem glamorous and fun being your own boss and being in control of your destiny. But, the reality is that you have to work 1,000 times harder than you did at your previous corporate gig. In addition, you have to take risks that may seem scary. But if you follow through, keep pushing that rock up the hill and continually differentiate yourself, you will get there.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
· L&R Communications Podcast Series: http://www.landrcomm.com/blog/
· L&R Communications Twitter: https://twitter.com/landrcomm
· Matt’s Twitter Handle: https://twitter.com/mlangan1121
· Matt’s LinkedIn Profile: https://www.linkedin.com/in/matt-langan-5a7b451/