Pop Quiz, Monday with Natalie Setareh

Ricky Singh, MBA
Nov 22, 2019 · 4 min read

The Pop Quiz, Monday, is a fun little exam that we love to give to savvy business owners. The examination is not a surprise, after all, since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today, who will be taking our Pop Quiz Monday.

1. Can you please tell everyone your name?

Natalie Setareh

2. Tell us about your business and what you do?

In a nutshell, I am a makeup artist, makeup educator, and author. I offer makeup artistry services for people’s special occasions. I teach people how to wear makeup and coach makeup artists or aspiring makeup artists how to grow their businesses, and I recently published my book, “Be Your Own Makeup Artist.” This is a book written in gender-neutral, inclusive, and multi-generational easy to understand language that teaches people how to understand, shop for, and apply makeup that works for their own unique personality and preferences.

3. Why did you want to become an entrepreneur?

My first career was and was ever going to be as an accomplished and prestigious military officer. Although I always had an entrepreneurial spirit since a young age, I never thought to be an entrepreneur would “pay the bills.”

Eventually, I hit a point in my military career where I had the choice to stay in or separate and forge a new path for myself. I chose the ladder and started two businesses at the same time because I knew they would allow me the flexibility to move my own needle, which I had confidence in from my military experience and creative mind.

The first business, an international business strategy consulting firm, was going to be the main focus. My makeup artistry business was supposed to be a fun side-hustle.

Obviously (and surprisingly), the makeup business prevailed, and I’m so glad that postured myself as a business owner first and as a makeup artist second.

4. What are the challenging aspects of running a business?

The challenges of running a business are in the mundane details. When you are first starting out, you and you alone are responsible for your bookkeeping, contracts, negotiation, content-creation, marketing, networking, SEO, web/graphic design, and oh, by the way, serving clients well. When you do well, it’s your job to celebrate your victories (oftentimes by your lonesome), and when you fail, it’s your job to figure out what went wrong and fix it for the next time.

5. What do you love most about your job?

I love how the work I do really transforms the lives of my clients and customers. People will send me messages saying how, after a lesson with me, they’ve regained a whole new perspective on their natural beauty and their lives.

I’ve even had a client write me a note saying she’s lost quite a bit of weight and finally gotten out of her own way because she feels so much more confident in her appearance — just because we tweaked a few things in her makeup application.

Makeup is SO much more than wearing makeup. How we feel for the special moments and occasions of our lives and how we learn to wear makeup confidently, this is a game-changer in life. I love being the bridge for these people.

6. How do you have fun at work (team building, pranks, etc..)?

My small team and I are located around the globe, so we don’t have traditional in-person staff meetings or a shared office space even. However, one of the “phrases” I use quite often is “flick the booger,” which is essentially to pass task XYZ to someone else. This is an expression I learned and regularly used while in the Air Force.

My team sometimes uses quotations and the “flick the booger” expression to pass off tasks to one another, which I find quite funny because I didn’t realize it wasn’t a common phrase.

7. What would one piece of advice that you give to a new business owner?

Running a business is a marathon, not a sprint. You have to learn and master all the things it takes to run a business until you can afford to outsource them. Learn and master new things to the best of your ability, and only then, outsource those things. I see lots of business owners making the mistake of outsourcing too early — before they understand what they are really hiring someone to do.

Bootstrap as much as you can and don’t get hung up on perfection.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

nataliesetareh.com | beyourownmakeupartist.com

Originally published at https://www.inboxdude.com on November 22, 2019.

The Startup Growth

The Startup Growth is a blog focused on telling the stories of entrepreneurs and business leaders. We speak to leaders in different industries to learn about their challenges and success stories. What the readers get out of it are lessons that they can apply to their journey.

Ricky Singh, MBA

Written by


The Startup Growth

The Startup Growth is a blog focused on telling the stories of entrepreneurs and business leaders. We speak to leaders in different industries to learn about their challenges and success stories. What the readers get out of it are lessons that they can apply to their journey.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade