Top 25 Most Valuable Brands in 2018

We believe that data provides information that you need to make better decisions for your marketing work. We decided to look at the most valuable brands in the world as of May 2018. We are providing a list based on the data analysis compiled by Statistica on the top 25 companies with the most valuable brand value. There are some brand names on the list that you can recognize in a second. There are some brands which surprised us that they were even on the list. While other brand names that we never heard of at all.

Brand Value Versus Brand Equity

“person holding silver iPhone 6” by Ugur Akdemir on Unsplash

When you are looking at this chart, you have to understand that the data is about the company with the best brand value and not brand equity. Brand value refers to the financial assets of the brand while brand equity refers to the value of the brand to a customer.

Reference: https://www.statista.com/statistics/264875/brand-value-of-the-25-most-valuable-brands/

Amazon, Apple, Google, and Samsung are the top four companies in the world with the highest brand value. The tech industry is very dominant with constant innovations that are driving consumers to take out their wallets and go shopping.

There is some auto manufactures on the list such as Toyota, BMW, Mercedes-Benz. There are some financial institutions that made the list such as Chase, Bank of China, and Wells Fargo.

Take a look at the top 25 brands and let us know in the comments who you thought would have been on the list based on brand equity. Your brand equity list would look a lot different than the brand value list.

1. Amazon
2. Apple
3. Google
4. Samsung
5. Facebook
6. AT&T
7. Microsoft
8. Verizon
9. Walmart
10. ICBC
11. China Construction Bank
12. Alibaba
13. China Mobile
14. Wells Fargo
15. Mercedes-Benz
16. Toyota
17. BMW
18. Bank of China
19. State Grid
20. NTT Group
21. Tencent
22. T (Deutsche Telekom in Germany)
23. Shell
24. Chase
25. Huawei