What have I learned from the first 24 editions of my link-curation-newsletter.
A year ago I launched “weekly crowdfunding pearls” (the newsletter’s service I use to send “weekly crowdfunding pearls” is also a pet project of mine). I read a lot about crowdfunding on a daily basis (also founded a crowdfunding platform a few years ago which still operates), and in this newsletter I curate my best weekly crowdfunding read. I mostly don’t write the content. In the past year or so, I sent around 24 editions, and although I don’t think it’s enough data, I do see some patterns which I’m happy to share with you.
- Numbers in the headline tend to get more clicks (e.g. 5 Massive Impacts of Crowdfunding; 7 Jobs Available in the Crowdfunding Industry). In most cases I prefer not to share list articles due to their low-quality (I’m not the only one who noticed this kind of articles get more clicks of course), but I did find some great articles.
- Exclusive links get more clicks. My subscribers clicked significantly more when I wrote “for my subscribers eyes only (for now)” next to the link’s headline. I was able to do that when I wrote the content, but obviously if you have access to other exclusive content (and once you’ll have enough subscribers people will offer exclusivity for a few days), you can do that as well. Of course I shared it via other platforms after a few days.
- Big time gaps between one newsletter to another will kill your open rate. I had a significant drop in the open rate when I didn’t send a weekly newsletter for almost two months, even though the number of my subscribers increased at the time.
- But you can recover your open rate if you start sending frequently again. I did saw a significant increase in open rates after 3 additional editions with one week between each other.
- You should not send newsletters on Fridays. The open rate is bad, I did tried to do it in different hours, doesn’t work.
- Starting to monetize my newsletter was surprisingly easy. I just started to get ads from RefreshBox and that’s it. Now, it is not a lot of money, because I have around 125 subscribers, but when you calculate the CPM’s (how much money you make per 1000 people opening your email), it looks promising.