The Storiyoh Gazette
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The Storiyoh Gazette

Harshita Jain

May 13, 2019

21 min read

#VoicesOfIndia- Going unscripted with Bettina and Ninorah

Bettina and Ninorah, two beautiful and passionate NRI women, share their podcasting journey, the inspiration behind, and more.

Ninorah (L) and Bettina (R). Picture Courtesy: Winnow Network

Let’s begin with knowing your story. How did you two meet each other?

Bettina: So, we got to know each other somewhere in the 90s through common friends. But I wouldn’t say that we were really good friends, back then. We were acquaintances at that point.

“I think it was our acts of kindness towards each other that made us good friends.”

Then almost 10 years later from that point, Nino came to Dubai with her family and, and we just started chatting on MSN.

So, how did podcasting happen?

Bettina: We started off NRI women when we moved to Dubai and we were kind of mulling over things to do.

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Picture Courtesy: NRI Woman Podcast

How’s the relationship between the two of you around podcasting?

Ninorah- I think the thing is that we’re very similar, the two of us are very similar in a lot of ways. I’ll go back just one step. When Bettina came up to me and said let’s start a podcast, in all honesty, I had no clue what a podcast was. She was listening to them for the last two years but I had no clue. So, of course, I came home and I googled it and I was like, okay, let me see what a podcast is.

“Whenever we have any issues, we will always remember that our friendship comes first and podcasting, second.”

Transitions can be tricky when co-hosting. How do you feel about that?

Bettina- Initially, when we started off, we started off with a very structured format where we would decide the framework and the set of questions. It broadly just lets us see what the story is going to be like. And it serves also a guideline, more for us than it is for the guest.

So, NRI Woman is all about beautiful stories. What are some of the stories that must be heard?

Bettina: We have had so many inspiring and beautiful stories that it’s difficult to choose.

You see, women face a whole spectrum of issues, ranging from inequality to safety. What do you think are the most prominent issues women face on a broader level?

Bettina: On a broader level, I think one of the things that exist is that women have self-doubt, a lot of self- doubt. A lot of it comes from raising them, you know, being raised in a culture, which starts to put that in quite separately from the very beginning. And an example of that is an episode that we did.

We love your idea of conversing with like-minded women across the world on one platform, but what is it that inspired you to begin something like this?

Ninorah: I think for us it began with kindness.

Ninorah and Bettina, in an interview to Gulf News

How do you find all these wonderful women and bring them onboard for the podcast?

Ninorah: When we first started our podcast, we tapped into people we knew because like I said, we know so many women that have phenomenal stories. So for the first season, we tapped people we knew or people we knew of. So we would send them a message and say, “Hey, would you like to come on our podcast?”

What are your plans going ahead with the podcast?

Bettina: So for the near future, we want to continue increasing our listenership.

Eat dimsums out of the money we make from the podcast and not from the money that we put into it.

So that’s an interesting long term plan I want to materialize.

While we are on monetization, what do you think about the subscription-based model for podcasts?

Bettina: I think it is a skewed model because it could work well for somebody like a Tim Ferriss or Gary Vaynerchuk who already have a large following. And so out of the zillion listeners, if they got even 2000–3000, there’s the revenue generated from those people as opposed to having a million people and no revenue generated if you take the advertising model.

What’s your advice for someone starting an interview based podcast?

Bettina: I would say that first, to anyone starting a podcast, the person needs to ask himself or herself, why do you want to podcast? Because it is a lot of work. You have to be passionate about the subject, about the people or the process. And if that is not there, then it’s not going to be sustainable.

Go for it! Join in the madness of podcasting.

How would you see podcasting shaping up across the US, UAE, and India?

Ninorah: Having moved back to the, to the US, I can definitely see that podcasting is the IN thing here. There’s a podcast for everything, I mean.

Is there something that you want to convey to our readers?

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You can subscribe to the NRI Woman Podcast and listen to each new episode by following this link 👇

You can connect with Bettina Tauro and Ninorah Fernandes-Brookshire on Medium, and follow their podcast handle on Twitter, Instagram, and Facebook.

If you’re an Indian podcaster and you’ll like us to feature you in the #VoicesOfIndia column on The Storiyoh Gazette, drop us a comment here or tweet us.