The Story Smith’s Style Guide

Bits and pieces from across Medium and the web to get you going

Where to begin? (Photo by Kelly Sikkema on Unsplash)

I’ve mostly stolen this from an article I wrote for another publication I edit, but these are the general things we will cover when we work together, and I’m sure I’ll make this longer as we go. Right now it’s a work in progress.

1. Title and Subtitle. Have both, each in their proper case. Title Case is mostly all caps, and Subtitle Case is written in Sentence Case (like a sentence), however we’ll accept trailing punctuation as an option. Google these if you need more than that, but they look a lot like the cases used for the title/subtitle above. This title case converter will help you out, https://titlecaseconverter.com
2. Title Analyzer. This one will score your title and let you play around with variations. I recommend shooting for 70+ https://coschedule.com/headline-analyzer.
3. Picture. Not pictures. Picture. Have a photo with appropriate credited given to the photographer (like the picture above), if you took the picture yourself then add this below your picture→(Photo: Author). Pixabay, Unsplash, Wikicommons have a lot of good pictures, but dig around because everyone tends to use the same ones near the top. Place it below your subtitle.
4. Length. 500–900 words is three to five minutes of…