8 Tips Creating a Viral Instagram Post

Published in

The Success Club

4 min readAug 19, 2018

With over 1 Billion active users on Instagram, it is every marketer’s dream to make a viral Instagram post. When a post goes viral, more people will recognize your brand, including potential customers.

Instagram’s rise to the top of the social media was unprecedented and marked the beginning of a huge opportunity for creators, influencers, and marketers. It’s no surprise that its domination of photo and video content has led it to be the highest engaging social platform used by far.

With a record of over 70 million images posted daily, only so many go viral making the task at hand very challenging indeed. In today world, Instagram likes and viral posts translate to relevance and business success. Despite most people believing only the elite can achieve viral status, the truth is, everyone can go viral with the RIGHT strategy.

These are 6 of the tactics that we have used at The Success Club to grow our page to 774k followers and have posts go VIRAL!

Post at the right time

If you want a picture to go viral, timing is KEY. Each account’s best times to post vary based on target market but by doing your research, you can find the best time to engage with your audience. By strategically posting your content at the best times of the day, you will significantly increase the likelihood of your post going viral.

2. Make friends with Instagram influencers

On Instagram, your “friend” choice can play a large role in determining your content reach. There are very popular people on Instagram that have a large influence and following who can direct their followers to engage with you by — sharing your post, asking their followers to like, comment, follow, etc.

So if you have not explored this channel, now is the best time to get in on the act. Reach out to people within your niche and pitch your goals to them. You would be surprised at their response due to the number of influencers who are looking for brands to validate their status and yours could just fall into place for them.

3. Make your post fun & creative

Most people are on Instagram to have fun and forget the seriousness of the world outside. Posting fun contents is definitely another way to help make your post go viral. You can post fun contents and activities on your page that would engage your followers. Don’t be boring, be more adventurous with your posts! This makes it easier for them to relate to you in more ways than one.

4. Use popular hashtags

Instagram users are always searching for posts with certain hashtags. To help make your post go viral, search for a popular and trending hashtag to add to your post’s caption. The hashtags you use can make or break your post so make sure the hashtag is trending. It is advisable to use up to 10 hashtags per post as influencers that represent your industry and are used the most to place you in front of your desired audience.

5. Post about trending events and issues

You can tap into the viral qualities of a trending event on Instagram to make your post go viral. For instance; the constant argument for who is the world’s best football player, Ronaldo or Messi, or whenever the Ballon d’Or awards draw near would be a topic of interest among Instagram users. So take advantage of trending issues and events to help boost your page.

6. Geotag your pictures

For your Instagram posts to go viral you must think beyond your followers, which is why whenever you go to largely populated events, concerts, etc, make sure your photos are Geotagged. With geo-tagging, Instagram users who were also at the same location as you can also engage with you by liking, sharing, and following you.

7. Take pictures of you and famous people

A creative but more difficult way of making your post go viral is by posting a picture of you and a famous person. For instance; famous musicians like Rihanna or world renowned athletes such as David Beckham have very dedicated fans who practically worship them. Posting a photo with a celebrity on Instagram would increase traffic on your page and lead to the post going viral as fans engage with your photo. So using popular figures is one of the many ways of getting people’s attention and growing your Instagram page.

8. Start Now

Instagram is a very powerful platform and also a great tool for marketing. Making a viral Instagram post takes a lot of effort and patience but the traffic it generates makes it worth the effort. By following these tips, you can make your next post go viral!

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