Three Biggest Mistakes I See Brands Make On Instagram

CatCason
CatCason
Aug 23, 2017 · 2 min read
  1. Be Mute

Brands sometimes get in this tricky place where they don’t know whose voice is their voice. When they are replying to comments are they pretending to be the founder of the company? The social media manager? The collective “we” of the employee’s?

I get it’s tricky on how to actually reply and have conversations with people but instead being paralyzed because you aren’t sure what is your real voice is or should be— just starting to talking to people and I promise it will come. Seriously don’t be mute. That means also replying to that person just leaves heart emoji’s 💕 on every photo because they deserve a thank you too.

2. Don’t say thank you

Seriously people, if you treated the social media world like the real world you be far better off. Someone use your hashtag? Someone repost your photo? Someone tag you? Someone do some small thing that might promote your brand? This isn’t rocket science — SAY THANK YOU. I 100% guarantee they will be more inclined to do it again if you show them a little love back for that love they gave you.

3. Not post enough

We live in a 24 hour news cycle right? We also live in a 24 entertainment cycle. Have you noticed big social media stars drip out content all day loooonnnggg….there is a reason for this. One, because it’s basically their job to keep you entertained and not working. Two, they drip out so much content because there is so much content out their already in the ether. To keep coming up at the top of the feed you constantly need new content.

Want to double your following? Double you content.

You can follow my personal Instagram, or follow me on Twitter.

You can find my fine jewelry company Gem Hunt HERE. I have a combined following on Instagram of 190,000 followers.

The Success Club

Learn all the necessary stuff to become successful Entrepreneur.

)

CatCason

Written by

CatCason

entrepreneurship, marketing, personal growth, learn more about at www.catherine-ellen.com, follow @catcason, eats diamonds @thegemhunt

The Success Club

Learn all the necessary stuff to become successful Entrepreneur.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade