Why Writing Down Goals = SUCCESS

Andrew Austin
The Successful Career Guide
3 min readJan 25, 2023

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I recently came across a video talking about the ‘The one common denominator between a 50-year study of the most successful people who went to Harvard’ and became very interested in it and decided to do some research on the topic.

The Harvard MBA Business School Study on Goal Setting, conducted in 1979, found that 3% of graduates who had written down their goals ended up earning ten times as much as the other 97% put together, just ten years after graduation[1][2]. This study has been used to highlight the importance of setting SMART goals and planning for their attainment[1][3].

Does the study hold true?

Subsequent studies have sought to either dispute or substantiate the findings of the Harvard study. For example, Dr. Gail Matthews at Dominican University conducted her own study about goal setting to evaluate the claims made by Harvard[3]. However, some have questioned the validity of this study and its results[5].

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