Archetypal nature of exceptional design

“God saw all he had made, and indeed it was very good”. Take a glance around. The Sun, a butterfly, or a rose — would it be possible to redesign them? How are icons being created? There’s a reason why some objects are immortal. This reason bears a glamorous name — archetype.

Radek Szczygiel
Jan 5, 2020 · 4 min read

Archetype

Stereotype

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The Supersymmetry

Design beyond stereotypes.

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