Meet…Sally Ståhl, Service Designer at SVT

What is your job title and does it mean?

I work as a Service Designer. I’m advocating the users perspective in SVTs internal systems and processes. The users I work with are reporters, editors, translators, technicians etc. I try to understand their workflows, forces and challenges. Together with my team do we create design to support them in the best ways.

What is special about working in Public Service?

The magic of television! To work with something that people in the end actually enjoy. And this means that I, as an inquisitive designer get to learn how the video moves through all systems before it gets to the screen in a living room.

Name a project you’ve worked on at SVT that you’re especially proud of?

We are changing our giganormous video archive, it affects almost everyone who works in the curtains of tv and news productions — and instead of making a big bang introduction are we doing a launch on voluntary basis.

What is the biggest challenge you faced in your career and how did you overcome it?

Changing mindset from a traditional project oriented design process to a more effect driven, lean oriented approach. First I thought it eliminated the fun and interesting deep diving into research. But when I tried it I realized it made team work more easy and change happening in the solutions we create more rapidly

If you were to brag about something at a dinner, what would it be?

My improv group Fri Roll

What or who are you inspired by?

Design Anthropologist & Psychologist Anna Kirah, knitter Lærrke Bagger and artist Carl Johan De Geer

Do you have any favorite life hacks or work shortcuts?

When in doubt, sketch it on a whiteboard.