Swiss Colony Beef Log: A Wisconsin Tradition

Matt Stelter
The Swiss Colony
Published in
5 min readAug 23, 2019

What is summer sausage? There are many out there, but there’s only ONE Swiss Colony Beef Log…star of meat and cheese gift baskets for more than 45 years.

Swiss Colony Beef Log cut in slides on a cutting board

Wisconsin is best known for two things: cheese and beer. It stands to reason, then, that the state is also famous for making the product that goes best with those two food products: sausage.

The love for and expertise in making sausage comes from Wisconsin’s high number of immigrants from Germany and surrounding nations…and there are many types of sausage available. Depending on where you are and at what time of year, you’re likely to encounter bratwurst, Polish sausage, kielbasa, or the star of every cheese-and-sausage plate, summer sausage .

What Is Summer Sausage?

Sausage has been around since approximately 500 B.C., and was the original “you don’t want to know where it came from” food. Basically, it was a way of using every bit of an animal once the peak-quality parts were spoken for: the less desirable cuts were chopped finely, mixed with salt and spices to flavor and preserve them, and stuffed into (hopefully meticulously cleaned) intestines. The neat little tubes of meat were a much more appetizing way of cooking these parts…and the seasonings made them downright delicious.

Over time, the art and science of sausage-making evolved. Fresh (uncooked) sausages like bratwurst were the first, and had the same shelf life as other fresh meats…which is to say not much. Curing techniques allowed sausages to be stored longer and enhanced their flavor. The first preservative was salt, but that wasn’t foolproof; the discovery of nitrites and nitrates, dating back to the Middle Ages, provided a more effective method of killing microorganisms. Smoking over wood fires also helped slow the growth of microbes and imparted a marvelous flavor to the fully cooked meat.

Another preservation method actually uses microorganisms of the beneficial kind: lactic acid fermentation. This is the same technique that adds tang to such foods as yogurt, sauerkraut, and kimchi, and sour beers such as lambic and Berliner Weisse. In sausage making, a Lactobacillus culture is introduced, along with a measure of dextrose or another sugar for the bacteria to feed on. The bacteria then produce lactic acid, which inhibits the growth of pathogenic (disease-causing) bacteria and gives the sausage a highly desirable tang.

Holiday Food Gift Basket

Why does summer sausage not need to be refrigerated?

Well, first off, it does. It’s true that “summer sausage” was developed as a product that could be kept without refrigeration, even in the summer. As such, it typically combines all three of these preservation techniques for a more shelf-stable product. It is traditionally fermented, although many modern manufacturers skip the lactic acid fermentation part, opting to save both time and money by adding citric acid to gain the tangy flavor. But if you’re asking, “Do you have to refrigerate summer sausage,” the answer is definitely yes. Refrigerate after opening, of course, but also before opening: we recommend up to a month, though we can’t imagine it would last that long without being eaten.

There are really quite a few varieties of dry and semi-dry summer sausage: Italian salami (not really a single type of sausage; plural of salame), French saucisson, Spanish chorizo or salchichón, and Hungarian szálami. Many American manufacturers will give their summer sausages names like the German Thuringer or Swiss cervelat, but they are not at all like their European counterparts, which are fresh sausages to be cooked. Summer sausage, like other “cold cuts,” is ready to eat and is almost always eaten cold or at room temperature, as a snack or on a sandwich. It is at its best as part of a charcuterie platter, accompanied by complimentary cheeses and served with beer or wine. And because of its affinity for cheese, it is frequently found in gift assortments or meat and cheese gift baskets. Such is the case for one of Wisconsin’s most famous summer sausages…

The Swiss Colony BEEF LOG®

Beef-Log-Gift-Combos

The Swiss Colony was founded in Monroe, Wisconsin, in 1926, and at first, sold nothing but cheese. Being located in Green County, there was plenty to sell — this county leads the rest of the state by far in cheese production — but if there was a national market for Wisconsin cheese, surely there was one for the fine sausages and hams produced in the area as well.

For years The Swiss Colony sold a “Swiss-Style Summer Sausage” made-like most summer sausages-of a blend of beef and pork, and a premium all-beef version. By 1969 the all-beef summer sausage was renamed the Beef Log®.

While the recipe for this smoked sausage remains a closely guarded secret, it is made from carefully selected beef ground more coarsely than that found in many sausages. The coarser grind gives the sausage a heartier texture and what the industry calls “mouthfeel.” It also means that the sausage is made with higher-quality meat; the pastier, more emulsified sausages allow the maker to use the more undesirable ingredients, which can simply blend into the background (just read the label on a commercial Mexican chorizo sometime). The beef is then flavored with an exclusive blend of seasonings, and uses the old-world lactic acid fermentation method to give it that distinctive tang. It’s more time-consuming and costly than using the citric acid shortcut, but delivers better quality and more flavor…and the discerning palate can tell the difference.

Swiss Colony Meat Gift Box

Recipes with Smoked Sausage

We mentioned earlier that summer sausage, being fully cooked, is typically eaten cold, as a snack, or on a sandwich. But while you generally don’t cook with it, it lends itself to some innovative salads. Try using it to add bold flavor to a summer potato salad . The Germans and Swiss are fond of wurstsalat (sausage salad), which is usually made of something closer to bologna or mortadella…but you’ll get a heartier flavor when you use summer sausage. Also, be sure to try the Swiss version: toss in some shredded or matchstick-cut Baby or Aged Swiss .

And who says you can’t toss that BEEF LOG® on the grill? In this recipe, summer sausage is lightly grilled and incorporated into some zippy summer sausage sliders that just beg for a nice cold beer.

Originally published at https://www.swisscolony.com on August 23, 2019.

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Matt Stelter
The Swiss Colony

A 20-year Internet Marketing expert with a passion for building brands through content marketing, video, search marketing, SEO, CRO & UX optimization.