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The Synth
Commercial, critical and cultural perspectives, in between the virtual and physical

Simulation intelligence draws on the combined skills of strategists, data scientists, data designers, game designers, interaction designers and software engineers in order to “Optimise the ways that people observe, analyse and predict the physical world”.

But what might simulation intelligence look like in practice?


Technological developments such as connected sensors and computer vision are opening up new ways to gain insight about the world.

But traditional approaches to business intelligence — all those spreadsheets and dashboards — are not equipped to handle today’s high dimensional data.

At Parallel, we’re pioneering a new approach that we call Simulation Intelligence. It’s about optimising how you observe, analyse and predict the world.

The Synth

Commercial, critical and cultural perspectives, in between the virtual and physical

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