15 SEO Trends to Watch for in 2018
What SEO trends & techniques does 2018 hold for us? We shall take a preview into the very near future and brace ourselves for it.
Here are top SEO trends in 2018:
1. Voice Quest
Voice search builds up 20% of all online searches. By 2020, this number may very well reach 50%. We are standing on the cliff of a new Internet era, meaning new things for would-be SEO experts like you and me to learn and master.
2. Superior user experience
As ever, Google would favour websites that provide users with a nice and engaging experience. Conversely, the websites that fail to deliver will see a drop in rankings instead. As the quality of websites globally rises, user expectations will keep rising simultaneously, henceforth be mindful not to fall behind.
3. SEO-friendly content to be of most interest to visitors
Content will persist to be one of the prevalent ranking factors. However, Google hates stagnation. Their policy is to give users the best the Internet has to offer, henceforth the standards for what content counts as good are bound to rise again in 2018.
4. Pay more attention while building links
Inbound links are among the most powerful ranking factors and will remain so in 2018. However, we should be extra cautious about how we obtain them. Earlier, Google noticed an increase in spammy links from guest blogging and will keep a watchful eye on any guest contributions in future.
5. Grabbing Position 0
Google is determined to make speed a factor in giving users the information they need. That is why there is so much extra fluff on page one: quick answers, carousels, “people also ask.” They are shown above the highest ranking results, this being the reason why their space is called “position zero” — which is de facto the new position one. If your site is already on the first page, it opens up a possibility to claim a spot at position zero, too.
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6. Advancing your click-through rate to contend against Position 0
Position 0 offers a lot of room for all those ads and featured snippets. However, it stages issues for organic search results: they get buried under all the fluff and sometimes even pushed down below the fold. If you do not occupy position zero yourself, your site could be pretty hard to identify even if you are on Google’s first page at Position 1.
7. Local SEO
For business holders, Position 0 is the most appropriate place to be in search results. Advertised snippets are like billboards: big letters, bright logo, address and phone number, a couple reviews as a bonus — all housing a huge chunk of the screen and shamelessly in your face.
8. Pay Per Click coupled with SEO
Promoted snippets are not the only thing stealing the users’ attention from organic results. There are pay-per-click advertisements, too. Many of them return organic results right away.
The most important advice of all is that it will be mandatory to use powerful SEO tools. Your expedition relies on your ability to measure progress and detect issues before they cause lasting damage.
Read the full article here — http://www.techlofy.com/top-seo-trends/
Originally published at www.techlofy.com on December 11, 2017.
