5 Ways To Make Business For Online Customers

Online customers are different to deal with. You are not there to manipulate them and they only get attracted by discounts and rewards. A business owner was afraid running promotions or offering discounts, especially advertised on social media and other digital marketing channels, thinking this might take away from the quality of his establishment. So the question arises –

How can you properly represent your brand while also offering your customers incentives to choose your business over others?Well… it is a good point to raise for and we should make another different strategy for our online customers.

Here the list goes on 5 amazing way to deal with online customers.

1. Make the discount special by time gap

We have to make our discount valuable and not just like clearing stock or a promotion look-out. One thing which is noticeable is discount offers are not always available.

Whether it’s a once a week promotion that you can promote on your social media channels or a “semi-annual” sale or give festive rebates, the key to making a discount look valuable online is to show that it does not come around every day.

The second that people feel like an offering is just the standard; they start to realize that it was never that valuable of a deal, to begin with.

2. Give big saving opportunity to customers

Online customers love to save money on the things that they love, especially luxury items that they may have a hard time justifying the cost of. If the price point is typically set high for the items or services you sell, offering a big cut in price a couple of times per year, is a really great way to maintain the value of your items while also drawing new or returning customers in the door.

Make sure the original price is known and it is displayed alongside the discount you are offering.

Again, this shouldn’t be something you offer every day.

3. Make them feel special with your brand

You are a part of some prestigious group of the same thing. How does it sound? Good. Awesome. Exactly. Customers like to feel as though they are a part of an exclusive club, in other words, feeling of attachment.

In order to make discounts even more valuable, we can offer to restrict them to people who are returning loyal customers, or people that showcase that they love our brand.

By making discounts exclusive or personalized in some way, you avoid discounts looking cheap and rather make them look valuable to the people who have not yet hopped on board and joined the club yet! Go on.

Originally published at www.digitaloitte.com on September 23, 2017.