Best Tips of Triggered Emails for Effective Email Marketing Campaign

When I think of how email marketing can make a difference in increasing customer engagement for a company, triggered emails comes as a prime technique for client retention. Advertising experts intend to have more and more customers and prospects engaging with their marketing campaigns and for this, they significantly rely on trigger based emails in personally approaching their existing and target clients.

Being an essential part of Email Marketing, Triggering emails are automatically sent to users, subscribers or customers at momentous and special events. There are a variety of goals attached to these, such as, obtaining more email subscribers on a website’s lists, more data on a company’s user base and promoting a brand’s events, products, and services. Besides all, the latent purpose of such emails is to make the subscribers and customers feel valued. In doing all of this, as a marketer, you should remember that your emails shouldn’t be intrusive and inundant to your recipient’s’ inbox as it may hinder your marketing goals.

triggered emails to achieve effective results in your email marketing campaign:

1. Welcome Email

The name says it all! Welcome emails are used to set the relationship with people subscribing to your blogs, newsletters or services that your company offers. Make sure it is presented with a warm message acknowledging your subscriber’s enlistment into your online user base.

2. Onboarding Emails

These are sent to provide guidance to the customers in setting up their account or start availing the services from your company’s website or its store.

Originally published at www.digitaloitte.com on August 8, 2017.