How to Setup GetResponse: A Step-by-Step Guide

Published in

The Techlofy Blog

3 min readNov 22, 2017

In this day and age, creating a website has become a necessity in a business, of any and every field. And the best way to go about the promotions of your business is email marketing, even in this age of social media. In fact, the success rate of email marketing is 40 times more than any social media marketing.

What is Email Marketing?

Email marketing, in simple terms, is sending commercial messages and notifications about your business via email; to a group of potential, previous, or current customers. These commercial messages can be anything from advertising your product to requesting business or just sending bonuses to build brand awareness and loyalty bases.

Email marketing can be an important tool in boosting your relationship with your customer base, encouraging customers to make an immediate or future purchase, and establishing effective returns. That’s the reason why, if you are not building an email list, you are leaving tons of untapped resources.

But at the same time, creating lists and sending them manually is time-consuming. So where and how do you start?

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What is GetResponse?

Imbibing the ideology that marketers swear by — i.e. the money is in the list, many tools available in the current market save the client a lot of precious hours by sending automatic, effective, timely emails.

Created in 1999, by Simon Grabowski, GetResponse is used by 4 million customers worldwide and is famous for providing quality online market solutions at budget-friendly and easy to use interface, enabling entrepreneurs to make their business grow.

How does GetResponse work?

GetResponse builds targeted subscribers list, and enables you to send quality newsletters, impactful business notifications, video emails and even follow up campaigns; all at a consistent rate; with its email deliverance ability being over 99% — that means, your customers get a comprehensive, customized, spam-free newsletter about your business in a regular, guaranteed manner.

Features:

1. Pricing:

To start with, it has a free 30-day trial, and after that, GetResponse charges you based on your subscriber list; all services being in the most affordable pricing tier. For example, for 5000 subscribers, it charges you as low as $45 a month.

2. Easy and Effective Automation Rules:

Clients get to set up auto-responders in calendar view, enabling them to keep a tab on all emails being sent throughout the month, date wise.

It also automates features, meaning every time a subscriber clicks on a link, buys a product or triggers other actions, you get to list an automated campaign to be sent to them.

3. Split Testing:

This feature lets you test how much donations your email can generate you, and which variation of the same email will be most effective. While most email marketing tools enable split testing only on content or subject line, GetResponse lets you split test on everything from the subject to the main content to sender names and list segments.

4. Time Travel:

This extremely versatile tool lets you set a specific time at which your campaign reaches the subscriber’s inbox, regardless of their time zones.

For example, if the time set is 8 am, it will reach all subscribers at 8m in their time zones.

This saves you the trouble of segmenting your subscriber’s lists into different country buckets and saves you the inconvenience and embarrassment of having to send the campaigns at sub-optimal times.

How to use GetResponse: A Step-by-Step Guide:

Originally published at www.techlofy.com on November 22, 2017.