Important Tips to Use Before Hiring a Digital Marketing Agency for Your Business

For a business to succeed it has to have everything working at the right pace with the right vigour. Whether it is the operations, management, accounting, administration, sales or marketing. The reason is conspicuous! To be on top of the game by achieving your business goals with rewarding results.

Marketers and business owners know how crucial it is to be in the eyes of the customers and potential clients and this can only be done with a well-crafted marketing strategy. For it disseminates the necessary information and facts in order to compel people into buying a company’s products and services. But, it requires more than just having a simple website, a nice and attractive logo and brochures. Especially when we talk about advertising a brand through digital platforms.

You must have heard or read this a lot,”Digital Marketing can be a great tool to generate leads and attract online customers!” But with so much going on and the competition getting stiffer with time, it can be an intimidating task for you as well for the marketing agency you are hiring or have already hired.

In either of the cases, you have to be sure whether the agency you are availing the services of will produce the desired results? To make the right choice for your business, you can master the following strategies related to digital marketing campaigns. By doing so, you will get a fair idea on what you need to do in reaping the benefits from digital marketing.

Important Tips Use to Before Hiring a digital marketing agency for your business:

1. Data Analysis

If you have the accurate data about your business performances in various sub domains within the business, it will be easier for you to decide on what goals are you leveraging your money while hiring a marketing agency. For a basic understanding of your business KPIs, you can start by using Google Analytics Tools. Look for the traffic, its major source. Whether the users are visiting through referrals, advertisements or organic search. You can also check your website’s conversion rate, keyword analysis, lead generation and other determining factors for your website’s performance.

2. Set Goals for Improvement

Once you know your website’s performance, you will get to know where your efforts are needed. Is it the traffic, the leads or the sales you should focus on? You can ask your web developer to add a “Call to action” or a “subscription form” on your website’s homepage or landing page. This way you can have qualified access to visitor’s basic contact details, which can, later on, assist you to build connections or approach them for further engagement with your brand. For advanced digital marketing techniques, there are various options like SEO, A/B testing, web optimization and much more.

3. Run Simple Marketing Campaigns

If you have a mailing list, the easiest way to start is by running email campaigns. Or else you can get started with simple ad campaigns using LinkedIn, Google and Facebook. Running ad campaigns aren’t easy, nor do they run themselves. So you will need to analyse and track their performance in regular intervals and see if they are driving qualified leads and traffic to your main website.

Originally published at www.digitaloitte.com on August 18, 2017.