ways to Get Social Media Mentions for your Startup
If you have just started with your entrepreneurial journey, then amplifying your business could be a challenge added to your efforts. Though you have already convinced close relatives, family members, friends and acquaintances to give your business goals a benefit of doubt, that’s not all! You have to reach out to a larger populace by making your business visible to a maximum number of people. It’s absolutely fine if you haven’t got extra money to splurge on marketing. Social media is there to help you sail through every hurdle a startup faces in its initial phase. One of the best ways to make the internet advantageous is to get social media mentions for your company.
5 ways to get social media mentions for your startup to achieve prosperity in future:
1. Build connections with influential journalists
Creating connections with well-known journalists is a promising tactic to get your brand and its products (or services) mentioned on social media. Find those who know and write about your niche very well. For example, if you offer services in organising events for weddings and other functions, try approaching an event blogger or a journalist who writes about this domain. Get to know their published work and how well they network in the industry. Send emails appreciating and complimenting them, if you like a blog post or an article they’ve written. But don’t sugarcoat; rather focus on how well you can stay connected with them. You would want to keep their expectations in consideration as well. It is never a take-and-take alliance in the B-world. So make sure you have relevant offerings in return. One way to consolidate your relationship with journalists is to be their go-to source whenever they need a quote for their blog or website.
2. Use Hashtags
A Hashtag (#) can be your ally if you want to get your business, products or services visible on social media. It is extensively being used for promoting an event, an achievement, newly launched product or service and much more. Instagram, is a leading social media platform, where marketers, celebrities, business giants are advertising their brands and launches daily. You can also use the same feature to market your business on sites like Facebook and Pinterest. Hashtagging your accomplishments, product’s name, your brand, keywords related to your industry is a great way of reaching out to a huge audience from any part of the world. Let everyone know what you have to offer in the global marketplace!
3. Facebook Video
Getting your content viral is a new way to garner attention on social media. Play with Facebook’s visibility algorithm because Live-video is trending these days. You just have to upload a video related to your business and its offerings. It’s a smart and reliable way to gain organic visibility without having to invest huge efforts in anything. In case it goes viral, you will definitely gain significant leads to your website.
4. Blogging
You can mark your online presence by utilising the blogging section present on websites. Start your own blog by writing good content on your website. Having done that, you can further pitch your articles to websites which are leading the online arena. Approach influential bloggers and online publishers who can push your written works into a greater digital sphere. In case you don’t write, you can always hire professional writers and freelancing bloggers to blog for your company. Or maybe you can invite Guest bloggers to collaborate with your website. This way, you will have reputable author-bio to flaunt over the web which will only add credibility to your brand’s image.
Originally published at www.digitaloitte.com on July 25, 2017.
