Brave’s Ad-Swapping Browser is Under Threat from Some Newspaper Giants
Some publishers don’t seem to be very happy with Brave, a browser made by former Mozilla CEO that pays you to see replacement ads by ignoring the site’s usual one. An association of 17 news giants, including the New York Times and Dow Jones, has sent a letter to Brave, demanding its ad-swapping business model is illegal. The approach is reportedly equivalent to copyright breach. The publishers say it’s pretty indistinguishable from snitching articles and posting them on another site. Also, the argument that Bitcoin payments and revenue sharing will make up for lack of native ads isn’t bought by the group as those methods can’t start to recoup for the lost income.
However, Brave isn’t having any of the argument. Brendan Eich, CEO of Brave says the browser isn’t replacing publisher’s own ads; rather it’s trying to create a better ad network, which basically pays more than third party ads. He also suggests that the publishers are being insincere and are literally attacking any browser with ad blocker add-ons.
Albeit, it’s hard for Brave to see those companies being capacious when they not-so-subtly suggest at possible legal action, it says it’s free to talk with the media group for arguing its case. In the meantime, Brave is not slowing down. It’s just unveiled a developer version of the browser, which includes the support for Chrome extensions, 1Password login, and blocks against everything from phishing fraud to fingerprinting measures that violates privacy regulations. Looks like, it is aimed to fight all kinds of privacy intrusions, whether the offenders are in a position to object or not.