Instagram allows users to filter comments under posts

The Instagram app comes with a new functionality for its users where it is possible to determine what can be precisely stated in the comments on a photo. Filters can set up a halt which words are unacceptable.

The new functionality is already available for some popular users of the photo sharing app. In an interview with The Washington Post, Nicky Jackson Colaco, Instagram’s head of public policy for Instagram said that word filters will ensure that the platform is a gentler and more pleasant place for sharing personal feelings.

“Our goal is to make Instagram a friendly, fun and, most importantly, safe place for self-expression,”

He said.

“We have slowly begun to offer accounts with high volume content threads the option to moderate their comment experience. As we learn, we look forward to improving the comment experience for our broader community.”

Users have the ability to filter what they regard as specific undesirable words, in addition to the general guidelines Instagram uses itself for decent commentary. Incidentally, it will also be possible to entirely switch off the commentary option at a particular post.

In the coming weeks, the filter functionality will be rolled out more broadly and the highly popular celebrity accounts will be on the priority list. However, it is still unclear if the company intends to give the feature to all users.

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