Upthere, the cloud service startup acquired by Western Digital

On Monday, Western Digital announced that it has acquired Upthere, the company known for providing users with a single cloud-based storage space for photos, videos, music, and documents. The company hasn’t disclosed the financial terms of the deal yet.

While Western Digital has long been quite popular for physically backing your files, this new acquisition should help the company offer more innovative ways for customers and enterprises to create, manage, and store critical and important data.

Although founded in 2011, Upthere went public with its first app in 2015. The app is platform agnostic and available on Android, iOS, Windows, as well as macOS. The company also announced last year that it raised $77 million from the likes of KPCB and Western Digital leading the round, along with Elevation Partners, GV, Floodgate, NTT Docomo Ventures and Square 1 Bank.

Upthere is delivering on its mission to transform the personal storage market, and we share their focus on providing consumers more rich and meaningful experiences with their data,” said Jim Welsh, senior vice president and general manager of Client Solutions at Western Digital. “I’m pleased to have Upthere CEO Chris Bourdon join the team as a strategic leader. His extensive software expertise will help accelerate our user experience and cloud services imperatives across all aspects of the Client Solutions business.”

Continuing under Western Digital, Upthere will now keep creating new features and products. However, it’s not sure whether the company planned any kind of integration with Western Digital’s physical backup drives. As for now, Western Digital is only offering an extremely indistinct statement about how the acquisition will improve its customer products portfolio with its latest cloud-based offerings.

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