First Look: Official Boss The Scent for Her Promo Poster with Theo James and Anna Ewers

The first official HQ campaign poster of the new Hugo Boss fragrance, appropriately titled “The Scent for Her”, which is being fronted by Theo James and Anna Ewers is finally out. You can see it in its full glory below:

Its look is familiar to the Hugo Boss The Scent (for him) campaign which launched last year and featured Theo James and Natasha Poly, except this particular fragrance is for women. News of the launch came to us in May, but at the time the only info available was that it was to be an Eau de Parfum for women which will come in 30ml, 50ml, and 100ml configurations.

The first video of the campaign is expected to be officially revealed globally on August 1, 2016.

Image source: Fragantica.com / Thanks Kearney.taptiklis on Instagram for the tip!