THE THINKERY GUIDELINES

Formatting Guidelines for The Thinkery

How to format your article for publication in The Thinkery

Kiall Hildred
The Thinkery

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The logo for The Thinkery. “THE THINKERY” in white block letters, with a 15 degree rightward slant, against a black background. “THE” sits directly about “THINKERY”, with the “TH” of each word vertically aligned.
The official logo for The Thinkery. Designed and created by the author.

Last updated: 9 Apr, 2024

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If you want to be added as a writer, or want to know what kind of articles are accepted by The Thinkery, check out these guidelines:

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Table of Contents:

  1. Header
    Kicker
    Title
    Subtitle
    The Thinkery Header
  2. Images
    First/Feature Image
    Image Caption
    Image Alt Text
  3. Body Text
    Sections
    Section Breaks
    Article End
  4. Footer
    Writer’s Byline
    Addendum
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Formatting for The Thinkery

Here are the formatting rules for getting something published in The Thinkery. This is to keep all the articles looking like they belong.

This article is formatted according to these very guidelines, so you can also save it and use it as a reference.

Anyway, here’s how to format your article:

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Header

Kicker

Format: All caps, e.g. COGNITIVE BIASES

Either the main topic of the article or the name of your own series of articles.

Title

Format: Title Case, which you can do with: https://capitalizemytitle.com/, unless you have some artistic/editorial justification for doing otherwise.

The title should make it reasonably clear what they article is about.

“Literary” titles are okay if they’re not too obscure. Don’t have a title like “The Daily Diary of Dionysius” and then write an article about hedonic adaptation or something, it’s just a bit too obscure. If you have 100k followers, you can label your articles what you want — the thing with great views — but if you’re a new writer, people need to find your article and it needs to have a title that hints at what they’re going to read.

On the other end of that spectrum, don’t give your article a title that sounds like a research paper — try and be clever and succinct.

No click-bait: if you promise something in the title, it better be in the article.

Subtitle

Format: Sentence case. No full-stop at the end

The subtitle should elaborate on the main title, giving more information about the article. Generally this means an indication of a question about or response to the idea in the title, or a hint at how the writer has approached the idea.

If the title is “literary” the subtitle should make up for this by being more straightforward and detailed about the content of the article.

The Thinkery Header

The editor will add this header to the top of your article, above the feature image:

A screenshot demonstrating what The Thinkery header graphic looks like at the top of a published article. Above the graphic is the author’s avatar, and next to this the name (Kiall Hildred) and the information: “Published in The Thinkery · 20 min read · Mar 29, 2024”. Below this is the medium article-interaction panel. The Thinkery graphic sits below this panel, and a snippet of the top of the feature image can be seen under the graphic. The screenshot has a solid black frame.
An example of The Thinkery header graphic. Image credit: author
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Images

First/Feature Image

All articles must have at least one image.

The first image should be at the top, just under The Thinkery header graphic.

It usually makes sense that the first image is also the feature image, but you can use a different image for the feature image if you have other images in the article.

Image Caption

All images need a caption (apart from the graphics for line breaks, The Thinkery header and the writer’s byline).

This caption can say whatever you want it to say — it doesn’t need to be descriptive — but it must credit the creator or generator of the image.

AI-generated images are fine if they fit the topic, but who generated it and what platform or tool they used to generate it must be credited in the caption.

Image Alt Text

All images need Alt text, and it must be as descriptive as possible.

The point of Alt text is to help the visually-impaired understand what the picture is, so be thoughtful.

(The graphics for line breaks, The Thinkery header and the writer’s byline already have alt texts).

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Body Text

You can format this as you see fit, but don’t make it look like a website trying to sell some over-priced grand solution to all your problems.

Sections

Main sections should be formatted as a H1 title — highlight the title and press the big T in the formatting panel that pops up.

Subsections should be formatted as a H2 title — press the little T.

Section Breaks

The editor will add a black line between the main sections, the same ones used throughout this article:

A screenshot demonstrating what The Thinkery section break graphic looks like within a published article which is a solid black line. Above the graphic is a sentence from the screen-shotted article, and below the graphic is the title of a new section. The screenshot has a solid black frame.
An example of the line break graphic for The Thinkery. Image credit: author

Please indicate where you would like the line breaks to be with:

[SECTION BREAK]

Intra-section breaks (breaks within a main section, where a new subsection title is used) should be indicated with one of Medium’s Add a new part three dots:

(Hit Cmd+Enter or start a new line and press the + sign that shows up on the left, then press the ··· button on the right end of the panel that pops up)

Article End

Indicate the very end of the article (before the writer’s byline) also with one of these Add a new part three dots.

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Footer

Writer’s Byline

When you’re added as a writer, a byline graphic with your name or Medium pseudonym will be created for you, to be added to the end of the article, followed by a short writer’s promotion or CTA section — if you want one, like this, written all in italics:

A screenshot demonstrating what The Thinkery writer’s byline graphic and promotional passage looks like at the bottom of a published article. The screenshot has a solid black frame.
An example of the writer’s byline for The Thinkery. Image credit: author

Addendum

Citations, references or additional credits should go at the very bottom of the article, after the writer’s byline. Format these however you like, so long as they’re in a consistent style.

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Good Thinking

Thanks for considering The Thinkery for your article submission.

If you have any questions about formatting, feel free to ask them in the comments of this post, so that other people can get the same answer.

Or if you want to ask them privately you can email info.thethinkery@gmail.com.

I look forward to reading your articles.

The editor,

Kiall

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I’ve decided to keep all my writing on medium free of paywalls. So if you like my writing and want to help me write more, you can buy me a coffee, subscribe, or hire me via Upwork or email: kiall.hildred@gmail.com

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Kiall Hildred
The Thinkery

I write about science, psychology, philosophy and life | Pubs: /the-thinkery & /the-ai-academic | Get my articles by email: kiallhildred.medium.com/subscribe