The memorable never emerged from a formula
Digital technology (code) enables generating dynamic and contextual content leading to creative briefs with interactive elements.
Bill Bernbach teamed up art director, Bob Gage, and copywriter, Phyllis Robinson, into a creative team: pioneering the advertising agency creative team architecture. Today, creative teams of art directors (art) and copywriters (copy) work on specific creative briefs agreed with a client.
Art, Copy, Code
Digital technology (code) enables generating dynamic and contextual content leading to creative briefs with interactive elements.
+Google Creative Sandbox’s Art, Copy & Code demonstrates “how art, copy and code can create dynamic and more personal stories for the web” where:
See how iconic campaigns have been re-imagined in the Project Re: Brief film.
“Good taste, good art and good writing can be good selling.”
Bill Bernbach.
How much more will code help selling?
Doyle, Dane, Bernbach: two Jews and an Irishman, now +DDB Worldwide and +BBDO, was founded by Ned Doyle, Maxwell Dane, and Bill Bernbach.
This article was orginally published on Search | Find | Discover | Wonder.
