The Curious case of Product Stickiness

What if the core value proposition of a product is that you don’t even have to use it?

Abhishek Chakravarty
The Whiteboard

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If you are in the business of building products, especially ones that you’d like to make recurring revenues off of, you probably know what stickiness means. It basically means users of a product or service want to (or, have to) keep coming back to use…

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