The Curious case of Product Stickiness

What if the core value proposition of a product is that you don’t even have to use it?

If you are in the business of building products, especially ones that you’d like to make recurring revenues off of, you probably know what stickiness means. It basically means users of a product or service want to (or, have to) keep coming back to use your product .

They come back for multitudes of reasons — but mostly because the product has at least one feature that solves a problem they periodically face.

Think Facebook, Uber, the scores of Instant messaging apps that people use everyday. They are all designed to be sticky.

Facebook’s stickiness is a direct result of people’s urge to share, and curiosity to know whats going on with other people. It is a recurring problem, that manifests itself in various ways — and when it does, Facebook is the place to go.

Facebook solves our “curiosity to know about others” problem better than any other product in the market today.