The Toilet Paper
Published in

The Toilet Paper

What Do Tires and T-Bone Steaks Have in Common? Michelin Used Restaurant Reviews to Revolutionize Tire Sales

Their product appealed to the wrong demographic — so, they set out to change the demographics of car owners

Illustration of a koala in a Michelin Man outfit holding a platter inside of a fancy restaurant. There is a pile of tires behind him.
Why is there a pile of tires in the middle of this fancy restaurant? Based on images by Ishan (Unsplash) and macrovector (freepik).

After years of experimentation, the Michelin brothers had brought their latest invention to life — a…

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Philip S. Naudus

Philip S. Naudus

1.4K Followers

High school teacher by day, koala by night. Founder of Koala Quest. My wife is a cartoonist with a Ph.D., and she co-authors all of these articles.