The Anime Girl Who Took on ISIS
The true secret behind viral success is darker than anyone dares admit
In 2015, ISIS captured and executed two Japanese civilians, instantly sending shockwaves throughout every social media platform.
Numerous activists pleaded with the public to stop sharing the graphic images and videos. If everyone collectively decided to ignore this terrorist organization, ISIS would lose its power to strike fear into our hearts. But the propaganda only continued to spread.
Finally, a group of anonymous illustrators decided to go on the offensive. Intending to create a viral marketing campaign designed to drown out ISIS, they revealed ISIS-chan, a teenage girl who teaches “knives are for melons.”
The illustrators depicted ISIS’ leaders as a confused group of delinquents who misunderstood how to use a knife. But of course, the kind-hearted ISIS-chan is willing to come alongside her comrades and educate them on the proper way to utilize weapons without hurting anyone.
ISIS-chan belongs to the public domain, which means anyone can legally draw her. As the movement gained traction, supporters…
