Social Media Marketing for Franchisees

Things to Consider before Establishing an Online Presence

In the modern era, social media has become a big part of almost every individual’s routine. Companies with the desire to become market leaders in their fields understand how social media marketing can be an essential tool in promoting their franchise. Thus, any business wanting to increase its revenues and customer traffic will have to invest in social media marketing.

Before any franchise embarks on establishing their online presence, they should consider the following.

Identifying their franchisor rules

Having a proper dialogue with the franchisor is necessary since one will learn what can and cannot be done on social media, what naming conventions should be used to avoid resemblance with other accounts, and the kind of content that can be shared on the profile.

Setting up profiles

For optimum efficiency, the company should identify 3–4 sites that have the traffic of their intended customers. If a franchise deals with selling clothes, then Instagram and Facebook will be the best pick. If it is a business services company, the best choice would be LinkedIn.

When setting up the profile, the franchise should consider the following.

1. Defining their customer base

A company should research its customer base to work out the best strategy for its marketing. Marketing to young people requires a different approach to marketing for businesses.

2. Defining the kind of content they will share

Whether it is sharing photo and video content, blog posts, inspirational quotes and footage, and other types of visual media, a franchise should plan to utilize all media types and then determine what works best for them.

3. Defining the frequency the content will be shared

Consistency is pivotal to any marketing campaign. Thus a proper routine needs to be established on the frequency content will be shared.

4. Defining how to measure results for effort optimization

Tracking the progress of campaigns is critical to increase engagements and learn from any mistakes made. Management tools like Sprout offer the best services to manage the company’s social media profiles.

Managing a social media platform requires patience and consistency, and thus with continued efforts, any company can effectively increase its revenues through social media marketing.

Originally published at https://tutoringcenter.com on June 17, 2021.