Swallow, Heal, Measure, Repeat

Tomorrow, I’m interviewing on a podcast.

No, not mine actually — someone else’s.

I’ve gone on Vernacular a few times before.

• We talked about “the Coming Age of Ultron” AKA artificial intelligence.
• We talked about the future of biotechnology AKA genetic manipulation.
• This time we’re talking about Proteus….

In Greek mythology, epic poet Homer called Proteus the “old man of the sea”. (Yes, the one that inspired Hemingway)

In Marvel Comics, Proteus was one of the X-Men who could energy-warp reality.

Now in the 21st century, Proteus Discover will be how you track your daily health:

Microscopic sensor + skin patch + smart phone = Continuous pharmaco-kinetic vitals monitoring

This 80-second explainer video is cool, especially for biotech nerds.

“No battery, no radio, no antenna.” Activated by acid in the stomach. And it pairs with a smartphone using Bluetooth low-energy.

But it wasn’t sales-y enough. It doesn’t convince me why I need it. And it’s not exactly relatable yet.

This 3-minute video is better.

At least the company now has a face. Now I know how it could help Grandma. And now I realize they’re trying to put it into EVERY pill — not just one that your body will use perpetually afterwards.

The company just raised $50M. Now they’re hiring 13 more people.

This is how the cycle works, folks. Sell, raise, hire, spend, Repeat.