Part 1: Introduction to the Ultimate Guide to the Attendee Experience (AX)

What if I told you that you could enhance the experience of your attendees and help them enjoy your events in exciting new ways? Wouldn’t that be cool?

Why is the attendee experience not optimized?

One of the main areas event organizers are challenged with is helping attendees navigate an event and ensuring the entire attendee journey is delightful.

The waters can be muddied further by the fact that if you put TOO much emphasis on providing guidance, you can actually get in the event attendee’s way.

That’s the purpose of this ultimate guide. To help event planners minimize struggles with the ‘flow’ of their events, eliminate guesswork, and most importantly, cut down on confused and frustrated attendees.

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About your moderators

Attendify is an event technology company specializing in elevating the entire Attendee Experience (AX). We will be your guides for mapping and optimizing the AX at your events.

We’ve brought a few friends with us

We’d like to introduce you to a few event industry experts who will help you navigate the Attendee Experience by giving you easy, practical action items that will help make your events more successful.

David Giarrizzo, Event Marketing Project Manager, Infusionsoft | Elizabeth Bloodworth, Events Manager, Christian Union

Elissa Salk, Events Marketing Manager, G3 Communications | Madeline Hessel, Event Industry Expert, Hudl

Why We Wrote This Guide

There are many event planning models out there, and there are benefits and drawbacks to all of them. We’ve found that there aren’t too many methods out there that put the attendee first, and that’s why we focused on the Attendee Experience (AX) planning methodology.

The Attendee Experience (AX) planning methodology uses a customer-centric approach

We believe this is the best system for planning successful events for the following reasons:

• According to event planners, the most important stakeholder at events by far is the attendee*.
• As we all know, the event experience is progressive, non linear and operates over time, making it critical to plan around the experiential journey of the attendee.
• The experience-driven methodology has worked very well for User Experience (website and digital design) and Customer Experience (customer support and retention)
• Today’s technology allows for the melding of digital and live experiences, so you can deliver touchpoints prior to attendees registering as well as long after the event concludes.

We look forward to showing you how to harness the power of the Attendee Experience and make it work for you. As a result, you’ll be able to engage and delight attendees with every interaction, resulting in more successful events.

Let’s get started, shall we?

But first, watch this video to see how to make the Attendee Experience fun!

Here’s What You’ll Learn in this Ultimate Guide to AX:

Part 2: What is the Attendee Experience and Why Should I Care?

You’ve heard of UX, but what is AX? What’s the simple definition? Why is empathy key to AX-driven event design? We’ll walk through the basics of AX in this section. Take me to part 2

Part 3: How to Map Out the Attendee Experience at Your Event?

Now that you know what AX is, put it into action! This section includes an Attendee Experience Map and worksheets to help you get started. Take me to part 3

Part 4: Use the Attendee Experience to Plan Perfect Pre-Event Activities (COMING SOON)

Part 5: Delight Attendees During Your Event Using AX as a Guide (COMING SOON)

Part 6: Keep the AX Momentum Going with Proven Post-Event Activities (COMING SOON)

Part 7: Take Your AX Efforts to New Heights with Growth Strategies (COMING SOON)

*Source: Attendify 2018 Event Industry Report: https://l.attendify.com/event-industry-report/