Uncrowd Announced as a Founding Member of the TRUE Innovator’s Club

Jul 2, 2020 · 3 min read
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This article was originally published May 31st, 2018

Rocky and I are chuffed to bits to have joined True Global’s Innovators Club as founder members. Here’s the press release that explains what’s occurring!

SaaS retail analytics platform to develop business with expert guidance from sector specialist innovation and investment firm

[31st May 2018 — London, UK] — Customer preference specialist, Uncrowd, has been announced as one of the founding members of the Innovators’ Club, the latest startup support initiative from True, Europe’s only retail and consumer sector specialist operating across the entire investment vertical.

Uncrowd, a SaaS startup, answers retail’s most fundamental question: “Why do customers choose retailer X over retailer Y?”. Through inclusion in the Innovators’ Club, Uncrowd will have the opportunity to access True’s international network of retail and consumer industry partners, including the John Lewis Partnership (incorporating John Lewis & Waitrose), Woolworths SA, TJX (owner of TK Maxx), Morrisons and Landsec. In addition, True’s investment and commercial teams will provide operational business support and mentoring.

Richard Hammond, CEO, Uncrowd, comments: “At Uncrowd, we’ve created a customer behaviour metric to enable retailers to accurately describe customer behaviours across all channels, shopping scenarios and need states.

We believe it will displace the Net Promoter Score (NPS) as the go-to measurement tool within five years by showing exactly which levers to pull to attract new customers, keep existing ones and increase average transaction value (ATV).

With our ambitious plans for scale, we’re delighted True has chosen us as one of the founding members of the Innovators’ Club as it provides us with the opportunity to connect with retailers early, so we can build the preference-measuring platform they need.”

Uncrowd will join a selection of startups, selected from hundreds reviewed this year by True, into True’s innovation Hub in central London. While a member, True will provide startups with a unique blend of expertise, guidance and support from True’s sector-specialist investment team and Entrepreneur-in-Residence, and meaningful introductions to senior executives in retail to create a solid foundation upon which to grow a business.

Oksana Stowe, Growth Investment Principal, True, comments: “With a flow of over 2,000 startups a year, we have sight of the ambitious businesses with a differentiated proposition and a business model which represents the future of the retail and consumer industries.

We introduced the Innovators’ Club to provide these businesses with support from our expert team and access to the retail giants that can benefit from these innovative solutions and can transform their business. We’re delighted to welcome Uncrowd to the Hub and look forward to working closely with the team to build their proposition.”

For other businesses looking to break into the retail and consumer sector, applications to join the True Innovators’ Club can be made via True’s website: http://true.global/true-innovators-club/

About Uncrowd

Uncrowd is an enterprise SaaS platform for retailers built around the FRier™, their proprietary cloud-based data analysis tracker, to analyse existing data and insight to produce behavioural insight that is easy to understand and simple to action. The Uncrowd team are CEO Richard Hammond, author of the best-selling retail manual Smart Retail, and CTO Rocky Howard, UI/UX specialist.

About True

True (true.global) is Europe’s only retail and consumer sector specialist that operates across the entire investment vertical. True has total funds under management of £200m and invests in retail and consumer sector business models which represent the future of the industry.

True’s Live Network model brings together its private equity companies, startup innovators, investors and leading industry partners to add value, both strategically and operationally, across the retail and consumer spectrum.

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