How to Change the World
People hardly ever change their minds.
In perhaps psychology’s coolest study that wasn’t rigged bullshit (i.e. Milgram and the Stanford Prison don’t count), Leon Festinger infiltrated a sect whose members believed aliens from a planet called ‘Clarion’ would destroy the earth December 21st, 1954. However, as true believers, the cult-members would be saved and transported to their new home planet in UFOs (they were “instructed” to wait in parked cars in a Chicago suburb).
Of course, when time came, nothing happened. The earth went on existing just fine and the parking lot remained unvisited by aliens.
Now what?
In light of their forthcoming deportation, and the annihilation of their former home planet, some of them had cut ties with loved ones, quit their jobs, et cetera.
How do people deal with an undeniable refutation of a belief in which they’ve invested so much?
Festinger found that, rather than concluding that the prophecy was wrong, the cult went on to deduce that, since the prophecy could not have been false, the fact that they believed in it and acted upon it, saved the earth. Thanks to them, the aliens showed mercy. And they weren’t mistaken. They could hold on to their beliefs.
