This Is Water: How To Understand People (A Little Bit)

‘What the hell is water?’

In 1806, US entrepreneur Frederic Tudor sailed to tropical Martinique with a big scheme to sell ice to the locals.

Sounds like a solid business plan.

Didn’t work.

The islanders found the product to be nothing other than a curiosity. Having never experienced a cold drink, they could not get why ice had any such value.

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Essays about why we believe what we do, how post-truth societies come to a public understanding about truth, and how we might do better.

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Maarten van Doorn

Maarten van Doorn

PhD philosophy. Essays about why we believe what we do, how societies come to a public understanding about truth, and how we might do better (crazy times)

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