Jul 26, 2018
5 min read
This Is Water: How To Understand People (A Little Bit)
In 1806, US entrepreneur Frederic Tudor sailed to tropical Martinique with a big scheme to sell ice to the locals.
Sounds like a solid business plan.
Didn’t work.
The islanders found the product to be nothing other than a curiosity. Having never experienced a cold drink, they could not get why ice had any such value.
