by Joe Pendlebury (@theuxchap)

ASOS Case Study: Striving to Deliver a Seamless, Cross-Channel Experience

Joe Pendlebury
Nov 23, 2017 · 12 min read

Why Is It Important to Provide a Seamless, Cross-Channel Experience?

Invest Wisely, Into Making the Right Choices from the Get-Go

Set Up for Success

Research and Analyse, Existing Cross-Channel, User Behaviour

Produce a Set of Cross-Channel Design Guidelines

Track the Single View of the Customer

ASOS Case Study

A Side-by-Side Comparison

“Women” Landing Page

“Dresses” Product List Page (PLP)

Inconsistency in Display of Product Listings

Functional Consistency

Conclusion


One Last Thing…

THE UX CHAP

UX, CX, Mobile, E-Commerce & Retail Insight from Joe Pendlebury - The UX Chap

Joe Pendlebury

Written by

UX Alchemist & Experimenter 🧙‍♂️ | Sharpie Addict ✒️ | Dad of 2 😴 | Connoisseur of Hip Hop 🤑, Hall & Oates 🧔 & Jimmy Buffett 🍹 | Imitation ≠ Innovation 💯

THE UX CHAP

UX, CX, Mobile, E-Commerce & Retail Insight from Joe Pendlebury - The UX Chap