by Joe Pendlebury (@theuxchap)

Hearts Don’t Lie: The Importance of ‘Favouriting’ in E-Commerce

Why Is “Favouriting” an Integral Part of the ‘Browse and Shop’ Journey?

A list of ‘Favourited’ items in ASOS’ iPhone app (2015)

The Design of the “Favouriting” Experience

The ‘Favouriting’ function on Topshop’s iPhone app (2015)

How “Favouriting” Has Changed the Way I Choose to Shop on Mobile

Forcing sign in to ‘Add to a Wishlist’ in New Look’s iPhone app (2015)

Potential Setbacks

A somewhat disruptive approach to adding to a list of ‘Crushes’ in Nasty Gal’s iPhone app (2015)

Conclusion


One Last Thing…

THE UX CHAP

UX, CX, Mobile, E-Commerce & Retail Insight from Joe Pendlebury - The UX Chap

Joe Pendlebury

Written by

UX Alchemist & Experimenter 🧙‍♂️ | Sharpie Addict ✒️ | Dad of 2 😴 | Connoisseur of Hip Hop 🤑, Hall & Oates 🧔 & Jimmy Buffett 🍹 | Imitation ≠ Innovation 💯

THE UX CHAP

UX, CX, Mobile, E-Commerce & Retail Insight from Joe Pendlebury - The UX Chap