by Joe Pendlebury (@theuxchap)

Stop Designing F**king Sh!t Experiences! Please.

The Gordon Ramsay of Conversion Optimisation

Fix Your F**king Backlog of Sh!t

Your Competitors Don’t Have a F**king Clue, Either

Kill the Egos, Before the Egos Kill Your Website (and Your Company)

F**k Having Meetings for Meetings’ Sake — Just Let Me Get Some F**king Sh!t Done

Stakeholders help define the ‘Outcomes’ (rather than dictate the ‘Features’). For example, “We want to see a X% increase in Y, in the next Z months”.

So, What Does All of This F**king Mean?!

Watch Craig’s Talk in Full 👇


One Last Thing…


Further Reading / Useful Links

THE UX CHAP

UX, CX, Mobile, E-Commerce & Retail Insight from Joe Pendlebury - The UX Chap

Joe Pendlebury

Written by

UX Alchemist & Experimenter 🧙‍♂️ | Sharpie Addict ✒️ | Dad of 2 😴 | Connoisseur of Hip Hop 🤑, Hall & Oates 🧔 & Jimmy Buffett 🍹 | Imitation ≠ Innovation 💯

THE UX CHAP

UX, CX, Mobile, E-Commerce & Retail Insight from Joe Pendlebury - The UX Chap