by Joe Pendlebury (@theuxchap)

Why Fashion Retailers Need to Embrace Size Inclusivity

Joe Pendlebury
Jan 1, 2018 · 9 min read

Common Bad Practices

Sizing Inconsistency & Separation

Fast Company, (2018), Gwynnie Bee Model [ONLINE]. Available at: https://www.fastcompany.com/3064748/how-gwynnie-bee-is-personalizing-the-plus-size-fashion-experience [Accessed 1 January 2018].
Good American, (2018), Good American Jeans Models [ONLINE]. Available at: http://people.com/style/khloe-kardashian-good-american-jeans-we-tried-it/ [Accessed 1 January 2018].

“Inspirational” Model Photography

Sizeable, (2018), Sizeable Models [ONLINE]. Available at: https://www.sizeable.com.au/ [Accessed 1 January 2018].

The Rising Stars

Birdsnest

Universal Standard

Modcloth

Gwynnie Bee

11 Honoré

Other Notable Mentions

One Last Thing…

THE UX CHAP

UX, CX, Mobile, E-Commerce & Retail Insight from Joe Pendlebury - The UX Chap

Joe Pendlebury

Written by

UX Alchemist & Experimenter 🧙‍♂️ | Sharpie Addict ✒️ | Dad of 2 😴 | Connoisseur of Hip Hop 🤑, Hall & Oates 🧔 & Jimmy Buffett 🍹 | Imitation ≠ Innovation 💯

THE UX CHAP

UX, CX, Mobile, E-Commerce & Retail Insight from Joe Pendlebury - The UX Chap