“More quality and quantity”
British Airways (BA) revamps their in-flight catering offerings
(Note: This entry was originally posted on 15 January 2018)It’s always a positive sign to see airlines re-visiting their soft product offerings, simply on the premise that no service provider can ever remain complacent.
With their new “restaurant styled dining” service launch in British Airways’ Club World during September of last year, it was only a matter of time before a relative effort would trickle down to those travelling in its World Traveller cattle class cabin.
New options include pretzels with the welcome drink, a four-course meal with starter, main, dessert, and cheese and biscuits, and a second meal “or substantial snack” depending on the length of the flight.
Economy customers on daylight flights from London will also be offered Magnum ice creams, while a tuck box with chocolates and crisps will be available on inbound and overnight services, and a hot breakfast will be served on longer overnight flights.
As someone who travels mainly on Asian-based carriers, this may sound pretty standard — with the amount of food found on the tray possibly differing between the airlines. Here, British Airways’ efforts is seen more as either matching (Asia) or bettering (Americas, Europe) those of its competitors based in their respective markets.
The provision of a snack box in between meal services for BA’s “longest” flights and the continual top-up of drinks throughout the flight is, again, nothing innovative.
What did surprise me, though, was this:
Menus will change every six months…
If you’re a frequent traveller with a single airline, commuting between the same city pairs, it seems a little demeaning to be having the same meal, repeatedly, for up to six months at a time.
In any case, the move by any airline to improve upon their current service elements or provisions is usually a positive sign (because not all improvements are always good when practised!)
Kinny tweets aviation, social media and technology on Twitter.
