Marc-OliverHow Action Leads To StrategyI’ve been working with organizations and fortune 500 companies on digital product and service strategies as a customer-focused experience…Jun 4, 2020Jun 4, 2020
Marc-OliverHow to fit behavioural user research into every product development cycle.Insights not only reduce risks ($$$) but they fuel innovation ($$$$$). In today's consumer-focused, highly-demanding world, you cannot…Jan 6, 2020Jan 6, 2020
Marc-OliverFive less-known concepts from psychology UX designers need to knowThe most successful software designers, information architects, UX and UI designers are the ones that leverage psychology to inform their…Dec 18, 2019Dec 18, 2019
Marc-OliverHow to assess your organization’s digital innovation strategiesTwo decades ago, W. S. Humphrey wrote in his book –Winning with Software– that “Every company is a software company”. I cannot agree more…Dec 14, 2019Dec 14, 2019
Marc-OliverOpportunities for DMO’s to participate in the online platform economy.The rapid expansion of the Internet into rural areas, the easy accessibility and creation of commodified digital travel services and the…Nov 28, 2019Nov 28, 2019
Marc-OliverChange Management – How User Research Can Make Your Transformation Efforts Accepting, Fun…Almost all successful transformations have one thing in common: Change is driven through empowerment, not mandated from the top. When we…Sep 22, 2019Sep 22, 2019
Marc-OliverContinuous Behavioural User Research – Customer Insights As A ServiceAt Appnovation, we recently started offering our clients user research on a retainer basis. The new service provides critical insights…Sep 14, 2019Sep 14, 2019
Marc-OliverDemocracy-as-a-Platform – Part #1Not all internet platforms are made equal; the technologies that power them share functional similarities, but the value they create, the…Apr 9, 2019Apr 9, 2019
Marc-OliverAdding mobile eye-tracking to your usability studies. A step-by-step guide.Eye-tracking shows us exactly, what people look at and for how long. We can even measure the speed and flow at which people read word by…Jul 27, 20184Jul 27, 20184
Marc-OliverThe State of Mobile BankingFor this article, I analyzed the design and functionality of 35 mobile commercial banking apps just to discover that we are still far off…Jul 3, 2018Jul 3, 2018
